iHeartMedia Debuts First NFT Hosted Show ''Prop Culture''

RADIO ONLINE | Wednesday, June 22, 2022 | 11:48am CT

Prop Culture

iHeartMedia launches "Prop Culture" -- a first-of-its-kind podcast hosted by the company's Non-Fun Squad NFTs and voiced by comedians and celebrities. The NFTs include Loot Bag #2020 voiced by Matt Harrigan (TV writer, producer and voice actor known for his work on The Late Show with David Letterman, Celebrity Death Match, Space Ghost Coast to Coast, Aqua Teen Hunger Force), Quirkies #1988 voiced by Jiyoung Lee (director and writer for independent video-movies) and Quirkies #307 voiced by Dave Bonawits (producer and musician with featured series on Adult Swim).

During the series, the hosts will be joined by other celebrities who are proud NFT owners including Paris Hilton's very own Bored Ape NFT which will make an appearance on the podcast in a future episode. Throughout the show, hosts and guests will dissect the latest in pop culture and wager on what unexpected entertainment news will break next, placing outlandish and hilarious prop bets with one another.

"iHeartMedia continues to be on the cutting edge of the audio world," said iHeartMedia Digital Audio Group President Conal Byrne. "We're excited to introduce 'Prop Culture' at Cannes, pioneering the first-ever podcast series voiced by NFTs. The metaverse is pushing the boundaries of what's possible in the audio and podcasting space, and we're thrilled to be on the forefront of this new frontier."

The debut of "Prop Culture" follows iHeartMedia's announcement of The Non-Fun Squad And Non-Fun Podcast Network, a podcast slate leveraging characters and voices from an array of NFT collections. "Prop Culture" is a weekly hangout podcast focused on everything from TV, music, crypto, current events and pop culture.

"Prop Culture'' was launched at Cannes during a panel discussion hosted by iHeartMedia and Vatom that focused on NFTs, metaverse and media. Participants in the discussion included Paris Hilton, Conal Byrne (CEO, iHeartMedia Digital Audio Group), Gayle Troberman (CMO, iHeartPodcasts), and Eric Pulier (Founder & CEO, Vatom). The leaders in the space talked about predictions, key learnings from the past year and how iHeartMedia will continue to develop innovative technology to push boundaries in the metaverse

"Prop Culture" is distributed by The iHeartPodcast Network and will be available on iHeartRadio and everywhere podcasts are heard.