Power 106, Rolling Loud Launch Content Partnership

RADIO ONLINE | Wednesday, July 13, 2022

Saturday Night Loud

KPWR-FM (Power 106)/Los Angeles and Rolling Loud have announced a new music multi-platform programming partnership that showcases new Hip-Hop releases and emerging Hip Hop artists with "Saturday Night Loud," "Loud @ 2" and "The Loud Report." The new programming will be hosted by Power 106's DJ Carisma. She has built her career on identifying new music trends and amplifying new artists. "Saturday Night Loud" and the new Loud programming launches Saturday, July 16 at 9pm-midnight.

"This strategic content partnership is the next natural step of an existing and very productive relationship with Team Rolling Loud and Live Nation," stated Meruelo Media President and CEO Otto Padron. "LA is about to get even more Loud."

Meruelo Media VP of Audio Brands Haz Montana added, "This Power 106 partnership with Rolling Loud is the pairing of two world-class and iconic Hip Hop brands. Not only will this relationship deliver unique and exclusive content, but it drives cultural exposure to the hottest and next waves of artists. DJ Carisma will be a trusted ambassador to this initiative."

DJ Carisma said, "I'm super excited to be teaming up with Rolling Loud, the biggest hip hop music festival in the world. Can't wait to break new music, artists and I will be bringing y'all the hottest interviews with the hottest new artists in the game."