IBA National Cash Contest Announced for Fall 2022

RADIO ONLINE | Wednesday, July 13, 2022

Independent Broadcasters Association

The Independent Broadcasters Association (IBA) will conduct the IBA Fall 2022 National Cash Contest, its fifth since the birth of the IBA in 2020. Independent broadcasters representing nearly every state and every size market have previously used the IBA's National Cash Contests to collectively give away over $180,000 to their listeners. Stations must be an IBA member to participate. Deadline to register for the Fall 2022 Cash Contest is August 15, and the on-air promotion begins September 15.

"We fully expect this upcoming IBA National Cash Contest to be the most successful campaign we've done so far," stated IBA President and Executive Director Ron Stone. "IBA member stations invest $300 to leverage thousands of prize monies, making this the best ratings and revenue opportunity ever presented; but remember stations must be an IBA member to participate. Nearly $3 million in sponsorship revenue has been generated for participating IBA member stations thus far, with an average of 14.7 to 1 ROI."

IBA National Cash Contests are managed in partnership with Vipology (aka IBA Digital), building and growing the technology, creating contest collateral, and managing winners while providing contest data for member stations.

"In all, the IBA National Cash Contests have generated over 100,000 listening appointments, over 2.2 million visits to station websites, and positively impacted participating IBA member stations. Vipology continues to create the technology and manage these successful national cash contests on behalf of the IBA and its members, and we're proud to be changing the radio landscape with IBA member stations," remarked Vipology CEO Chris Peaslee.