Marketron Launches Political Advertising Toolbox

RADIO ONLINE | Wednesday, July 27, 2022

Marketron

Marketron releases its Political Advertising Toolbox for radio and TV sellers, a collection of new online resources for companies interested in increasing their share of political advertising. BIA Advisory Services predicts political advertising will raise $8.6 billion for local media companies. By implementing tactics from the toolbox, combined with data and expert insights, media sellers can expect to boost their political selling skills and accelerate revenue for linear and digital streams.

The toolbox combines all the political advertising content Marketron has developed at a single location. Each resource will provide media salespeople with tips, strategies, and insights for political advertising, including specialized considerations such as the overall trends in the advertising ecosystem, the need to reach different demographics, the objective of persuading people to vote, and the regulatory compliance requirements for how media companies price and offer inventory to candidates.

"Political advertising is an important category for local media. It's much different than any other, and that requires a unique approach," said Marketron Senior Vice President of Client Success Christian Kligora. "We've been developing content on the topic all year long with a focus on how to support media sellers, and bringing it together in one spot makes it easier to access and learn from."