Audacy, CBS Sports Digital Ink Content Distribution Deal

RADIO ONLINE | Friday, August 5, 2022

Audacy and CBS Sports Digital

Audacy inks a partnership with CBS Sports Digital where Audacy will be the multi-year ad sales and distribution partner for CBS Sports' network of sports podcasts. CBS Sports Digital has grown to reach more than 90 million monthly active users, making it the second-largest sports group in the U.S, and with more than 65 shows and nearly 100 million downloads in 2021. It also has one of the largest multi-platform sports podcast networks. Its shows include "Pick Six," "The Early Edge," "Fantasy Football Today," the "Cover 3 College Football Podcast" and "Attacking Third" as well as the network of 247Sports podcasts.

"We are incredibly excited to be partnering with CBS Sports in the podcasting space - properties I know well from my time spent there," said Audacy Executive Vice President of Digital Sales Ken Lagana. "Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching."

"We are continuing to heavily invest in our podcast network and the creation of award-winning audio content at a time our network is experiencing sustained periods of audience growth and engagement," added CBS Sports and CBS News and Stations Executive Vice President, Digital Jeffrey Gerttula. "We're excited to partner with Audacy, an industry leader in ad sales and delivering premium opportunities for advertisers, to bring impactful integrations and campaigns to the podcast market."