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Radio Fórmula to Air San Francisco 49ers 2022 Games
| RADIO ONLINE | Friday, August 19, 2022 | 4:18pm CT |
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The San Francisco 49ers have signed with Grupo Fórmula to provide Spanish-language play-by-play broadcasts of all 49ers games on Radio Fórmula. The deal will kick off when the 49ers face the Minnesota Vikings this Saturday, August 20. The largest radio group in Mexico also selected the 49ers as its only NFL partner for the launch of its new concept for sports news called Fórmula Deportes.
"Knowing that radio broadcasts are the most widely accessible form of live entertainment throughout Mexico, finding a Mexican radio broadcast partner with national reach was imperative for us," said 49ers Chief Marketing Officer Alex Chang. "Radio Fórmula is the largest and experienced group in the Mexican radio landscape, allowing us to reach more fans throughout the country. We are excited to partner with them."
"In Mexico as in the U.S., the 49ers is one of the most emblematic teams in the NFL. Being part of its expansion process in our country is of the utmost importance for the group" said Grupo Fórmula COO Mario Avila. "In addition to the fact that we are convinced that we will accelerate the growth of the 49ers in its number of fans and in its market penetration through the most accessible medium: the radio. The 49ers radio in Mexico is Radio Fórmula."
Veteran Spanish broadcasters Jesus Zarate and Carlos Yustis will serve as the main broadcast duo throughout the 2022 NFL season. Zarate has been the Spanish radio voice of the 49ers since 2012 but has also covered the San Francisco Giants, Golden State Warriors and San Jose Sharks. Yustis concurrently serves as a Sports Anchor for Telemundo 48 in the Bay Area and has previously covered Super Bowls, Olympics and FIFA World Cups. Spanish radio personality Mayra Gomez will also contribute to 49ers game broadcasts this season.
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