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Audacy Helps Raise Over $3.5 Million for The Jimmy Fund


Audacy
Audacy

Audacy helped raise over $3.5 million for Dana-Farber Cancer Institute at the 20th anniversary "WEEI/NESN Jimmy Fund Radio-Telethon." This year's event brought the fundraising total to over $65 million since the radio telethon's inception. The radio telethon was started by WEEI-FM, The Jimmy Fund and the Boston Red Sox in 2002. New England Sports Network (NESN) joined the event in 2003.

"This was the 20th anniversary of the Jimmy Fund Radio-Telethon, and our listeners and sponsors came through like never before," said Audacy Boston Senior Vice President and Market Manager Mike Thomas,. "To hear the doctors talk about the progress that is being made, the clinical trials that are ongoing and to hear from patients about how Dana-Farber saved their life will forever be in our hearts and minds. There really is nothing like the two days of this fundraiser."

The event was part of a 36-hour live broadcast during WEEI weekday programming "The Greg Hill Show," "Gresh & Keefe" and "Merloni, Fauria & Mego" on August 23 and 24. The three shows, which were simulcast on NESN, combined to welcome Dana-Farber patients and their families, doctors, researchers, nurses and executives. Additionally, the radio-telethon was broadcast on the WEEI Sports Radio Network and NESN during two Red Sox game broadcasts and postgame programming.

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