iHeartMedia Expands Metaverse Footprint with iHeartLand

RADIO ONLINE | Wednesday, September 14, 2022 | 11:36am CT

iHeartLand

iHeartMedia has opened the gates to iHeartLand on Roblox, placing itself into the metaverse. iHeartLand is a one-of-a-kind place where gaming, live events, entertainment music and popular talent converge to offer fans an interactive experience. Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more.

"We're always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we're thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox," said iHeartMedia Digital Audio Group CEO Conal Byrne. "Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away."

To celebrate its launch on Roblox, iHeartLand's State Farm Park will host a video performance from singer, songwriter and producer Lauv on September 16 at 7pm ET. Lauv will perform songs from his new album "All 4 Nothing," and fans can walk the red carpet and take selfies with his NPC (non-player character). The kickoff concert will be followed by an album release party with Charlie Puth on October 7, where new music will be performed for the first time in celebration of his upcoming album "Charlie." State Farm Park, the epicenter of iHeartLand, will host a total of 20 events in the next year.

"I'm so excited to be the first artist to perform at iHeartLand's State Farm Park on Roblox and can't wait to share this unique experience with my fans," said Lauv. "It's my first concert in the metaverse so hope you all enjoy it as much as I did performing."

iHeartLand was created by The Gang, a developer specializing in Roblox.