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Radio Milwaukee Reveals New Branding Ahead of 15th Birthday


Radio Milwaukee
Radio Milwaukee

Non-commercial WYMS-FM/Milwaukee has revealed new branding for Radio Milwaukee, as well as for its original 88Nine broadcast channel, ahead of its 15th birthday celebration taking place Saturday, October 1. Milwaukee Mayor Johnson will also proclaim Radio Milwaukee Day at 4:30pm in celebration marking the station's 15th anniversary.

"The extension of our Radio Milwaukee brand as the umbrella for our three channels represents the next evolution of this media organization," said Executive Director Maxie Jackson. "By elevating the Radio Milwaukee brand to encompass our three channels -- 88Nine, HYFIN and 414Music.FM -- we set each up to grow audience and impact, all with the support of an organization that has 15 years of industry-changing experience behind it."

"In reimagining the Radio Milwaukee brand, we wanted to achieve something that was as adaptable as the organization," added Director of Marketing & Communications Sarah Lahr. "Throughout our 15-year history, we've shaped our programming and content around the needs of our audience, and we needed our new logo system to allow for that flexibility."

The station also revealed new branding and social media accounts for its original 88Nine broadcast channel. Branding will not change for the broadcast, online and HD2 channel HYFIN, which launched earlier this year, and for the online, HD3 channel 414Music.FM, which launched in 2017 during the station's 10th anniversary.

Radio Milwaukee unveiled the new branding ahead of its 15th birthday celebration taking place on October 1, at its Walker's Point studios, located at 220 E Pittsburgh Ave. The free, public celebration runs from 4-8pm. The celebration will feature performances from dark-pop duo You Win!!! at 5pm, hip-hop artist Kia Rap Princess at 6pm and reggaeton brothers Gego y Nony at 7pm.

"We were intentional with the booking of this lineup," said Lahr. "The Milwaukee artists performing reflect the programming on each of our three channels and by booking them on a single lineup are a physical manifestation of Radio Milwaukee's mission and our charge moving forward as a media organization."

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