Cumulus Media Launches ''810 The Spread'' in San Francisco

RADIO ONLINE | Monday, October 10, 2022

''810 The Spread'' San Francisco

Cumulus Media flips KGO-AM/San Francisco to the Bay Area's first Sports outlet focused on sports betting as "810 The Spread." The new station will deliver behind-the-book perspectives from experts and went live on Monday, October 10 after stunting since Friday. The legendary 810 AM frequency had been the 80-year home of historic Talk Radio KGO-AM. Kevin Graham, Program Director of Cumulus' sister Sports stations KNBR-AM & FM and KTCT-AM, adds Program Director duties for "810 The Spread."

Cumulus San Francisco Vice President/Market Manager Larry Blumhagen said, "810 The Spread joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area's passionate sports fans in an incomparable way."

He added, "This is a bittersweet day for us, as it's hard to say goodbye to the legendary KGO, which has been a part of listeners' lives for so many years. We want to thank all the people who have been a part of KGO's historic run these many years - and the listeners who loyally tuned in to the station. Times change, and we must change with them."

Graham said, "810 The Spread will be the Bay Area's best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events.

"While 810 The Spread will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus' commitment to the Bay area as 'The Sports Leader'."   

The weekday programming lineup includes: Bet QL Daily (6-9am) hosted by Joe Ostrowski, Joe Giglio and Erin Hawksworth, Jim Rome (9am-12pm), You Better You Bet with Nick Kostos and Ken Barkley (12-4pm), Bet MGM Tonight (4-8pm) and CBS Sports Radio from 8pm-12 midnight.