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Acast Introduces Self-Serve Platform for Podcasts
| RADIO ONLINE | Wednesday, November 30, 2022 | 5:00pm CT |
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Acast has developed a new self-serve advertising platform to enable brands of any size and budget to reach the audiences across more than 88,000 podcasts within the Acast Marketplace. This new platform allows advertisers to start their podcast advertising journey for as little as $250.
"Podcasts have the most highly engaged audiences of any form of media out there today and there should not be a barrier to entry for brands to connect with these listeners," said Acast Product Manager Niklas Lagerberg. "With Acast's new self-serve platform dedicated purely to podcasts, we've created a unique opportunity for small businesses, as well as larger brands curious about podcast advertising, to dip their toes into the waters on a scale that works for their business needs and budgets."
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