Salem Media Expands Relationship with Triton Digital

RADIO ONLINE | Thursday, January 12, 2023

Salem Media Group

Salem Media Group has extended its relationship with Triton Digital. SMG has used Triton's suite of audio solutions since 2012 and depends on the firm's streaming and podcast solutions to power its digital audio strategy and maximize advertising revenue. In addition to using Triton's Omny Studio podcast management platform, Salem will turn to Podcast Metrics Demos+ to provide metrics, including person-level demographic, sociographic, media behavior and purchase intent data to further podcast audience development and advertising decisions.

"We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience," said Salem Media Group CEO David Santrella. "We're looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences."

Triton Digital's Podcast Metrics Demos+ delivers integration of census and survey-based research methodologies to provide a consistent industry approach to demographic measurement. Podcast Metrics Demos+ provides audience demographic and socio-demographic data on podcast listeners and downloads in the U.S. to better understand the performance and audience of on-demand and podcast content.

"We are proud to provide the technology solutions that enable Salem Media Group to improve the overall listening experience while maximizing inventory monetization and revenue," said Triton Digital President and CEO John Rosso. "The fact that Salem Media Group has been a customer for over a decade is testament to our constant focus on delivering innovative solutions that advance streaming audio and podcast strategies while delivering unparalleled customer support."