Skyview Networks, The Weather Channel Expand Partnership

RADIO ONLINE | Monday, January 23, 2023 | 11:37am CT

Skyview Networks

Skyview Networks and The Weather Channel expand their partnership with the inclusion of SnoCountry Ski Reports on over 400 radio stations across the country. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks' network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.

"The Weather Channel is thrilled to expand our partnership with Skyview Networks and join with SnoCountry to offer listeners the latest ski conditions across the US," said The Weather Channel radio network General Manager Scott Lawrimore. "The Weather Channel and SnoCountry will provide listeners with trusted forecasts and up-to-date weather information so that they can be prepared and know what to expect when they hit the slopes!"

Through this multifaceted partnership, SnoCountry Ski Reports will feature localized content throughout specific geographic regions in the U.S., providing listeners with timely winter conditions and weather reports. This integration paired with Skyview Networks' approach to network audio sales, specifically with regionalized programming, offers SnoCountry with the tools and platforms they need to generate listenership in the winter months.

"This expansion with SnoCountry and The Weather Channel presents a dynamic opportunity for our ad partners, allowing them exclusive access to a highly-attractive, niche consumer at this time of year," stated Skyview Networks President Network Partnerships and Chief Revenue Officer Jeanne-Marie Condo. "Skyview Networks' industry leadership is showcased in our ability to drive results for advertisers with specialized content, and with radio slated to reach 80% of people planning to take a ski vacation in the next 12 months, this is a winning approach to delivering that audience."

"We're excited to be partnering with a group that matches our passion for skiing and riding," added SnoCountry President Mike Colbourn. "With The Weather Channel co-branding and Skyview Networks' proven network audio sales, we are looking forward to a successful season this year and for many seasons to come."