Hubbard Radio/Seattle Launches New AAA Outlet KPNW

RADIO ONLINE | Tuesday, February 14, 2023

KPNW-FM/Seattle

Hubbard Radio/Seattle launches a new Triple A formatted station, flipping Country KNUC (98.9 The Bull) to KPNW "Seattle's Home For Music Lovers." The new AAA outlet features new music from independent artists such as Jack White, Lumineers, Spoon, and Wet Leg. Plus, classic music from mainstays including Bob Marley, Dave Matthews, Eagles, John Lennon, Marvin Gaye and others.

Operations Manager Scott Mahalick leads the new effort as Brand Content Director while retaining oversight of the other four Seattle Brands. Well known industry AAA consultant Mike Henry and his team at Paragon are assisting Mahalick.

Mahalick said, "The new 98.9 KPNW fills a void in the Seattle market that our local research and gut instincts identified as a station that people will embrace."

Seattle VP/Market Manager Trip Reeb stated, "We have such a great team that starts with Scott Mahalick, Mike Henry and his team at Paragon, and our great local staff. And a special company that was ready to believe in the vision and doing something unique for Seattle."