WMGK/Philadelphia Flips to ''102.9 Boss Radio'' Thursday

''102.9 Boss Radio''

Beasley Media's WMGK-FM/Philadelphia has kicked off Bruce Week in anticipation of Bruce Springsteen and the E Street Band's return to the Wells Fargo Center on Thursday, March 16. The station's programming, which officially kicked on Monday, March 13, includes numerous music features, archive tracks and interviews each day. Announcers Matt Cord and Andre Gardner will give away the last free tickets to the sold out show. In addition, individual album tracks and multi song blocks of the band's music will be featured on the air each day.

At 6am on Thursday, March 16 (day of the show), the station will flip its format to officially become 102.9 Boss Radio and begin a tribute to Philadelphia's adopted son, Bruce Springsteen and his E Street band.

WMGK Afternoon Drive host Andre Gardner will host pre-concert coverage Thursday beginning at 2pm and feature an exclusive conversation with E Street guitarist Little Steven Van Zandt. At 7pm, 102.9 Boss Radio will continue with a concert replay of Bruce Springsteen & The E Street Band's longest ever U.S. performance, recorded live at Philadelphia's Citizens Bank Park, September 7, 2016. The 4+ hour concert will be carried in its entirety without commercial interruption.

"We know fans are going to flip as well, when they realize WMGK is going all Springsteen all day," said Program Director Bill Weston.

Latest Radio Stories

Cumulus Names Bill Smith VP/Market Mgr in Oxnard

Bill Smith

Cumulus Media has appointed William E. "Bill" Smith as Vice President and Market Manager for its Oxnard-Ventura, CA, operations. Smith joins Cumulus from American General Media, where he served as General Manager of its Bakersfield stations. His previous experience includes roles as Local Sales Manager for More

Gator Harrison Named K-LOVE Chief Media Officer

Gator Harrison

K-LOVE has named Gator Harrison as Chief Media Officer, overseeing the K-LOVE and Air1 radio networks, as well as live events and partnerships. Harrison joins the organization after a nearly 40-year career in radio, most recently serving as Senior Vice President of Programming at iHeartMedia. His background More

Bazi Kanani Named Host of CPR's Morning Edition

Bazi Kanani

Colorado Public Radio (CPR) has named Bazi Kanani as the new local host of its weekday broadcast of Morning Edition. Kanani, who joined CPR in 2024 as a host and reporter, will begin her new role April 27, airing weekdays from 4-9am. Kanani said the program has long been part of her daily routine, adding More

Ruth Presslaff Named MIW 2026 Trailblazer

Ruth Presslaff

Mentoring and Inspiring Women in Radio has named Ruth Presslaff as the recipient of its 2026 Frances Preston Trailblazer Award, recognizing her leadership and long-standing contributions to advancing women in radio. The honor, MIW's highest accolade, was presented during the NAB Show 2026 on April 20. More

Trusty Highlights Broadcasters' Public Interest Role

FCC Commissioner Olivia Trusty

At the NAB Show 2026, FCC Commissioner Olivia Trusty outlined her vision for how broadcasters can fulfill the long-standing "public interest" standard, emphasizing localism, accountability and the need for updated policies in a rapidly evolving media landscape. In remarks titled "Finding the Angel of the More

Aaron Miller Returns to CMG Tampa as Director of Sales

Aaron Miller

Cox Media Group (CMG) Tampa has named Aaron Miller Director of Sales, marking his return to the organization. Miller rejoins CMG from Audacy and previously worked with CMG Tampa, where the company says he developed strong ties to the local market and client base. In his new role, Miller will oversee the More

Return to Menu

WMGK/Philadelphia Flips to ''102.9 Boss Radio'' Thursday

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

WMGK/Philadelphia Flips to ''102.9 Boss Radio'' Thursday

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®