KRBY Officially Joins Nebraska Rural Radio Association

RADIO ONLINE | Wednesday, April 5, 2023

Adam Smith

The Nebraska Rural Radio Association (NRRA) has formally closed on the purchase of KBRY-FM in Broken Bow, OK. The association has also named Adam Smith (pictured) as Operations Manager for the new market. KBRY-FM (92.3 FM), branded KBEAR Country, airs a Country music format. The coverage area stretches from Bassett to Holdrege and from North Platte to Albion.

"The acquisition of KBRY-FM by the Nebraska Rural Radio Association marks a significant step in our commitment to serve and support rural communities," said NRRA CEO Tim Marshall. "With Adam Smith at the helm as operations manager, we are confident in our ability to deliver high-quality programming and keep local voices heard. We look forward to the opportunities and growth this expansion brings to our organization and the communities we serve."

"I want to thank Tim Marshall and the Nebraska Rural Radio Association for the opportunity to join the KBEAR Country team in Broken Bow," added Smith. "Being part of the KRVN team for the past 24 years has allowed me to work with some extremely talented broadcasters, and enjoy some fantastic experiences."

KBRY-FM has become the 16th affiliate of the Rural Radio Network, which delivers up-to-date grain and livestock market information and agriculture news.

"We, at the Nebraska Rural Radio Association, are proud to build on the bold vision of our founding members who established our association more than 70 years ago," said NRRA Chairman Ben Steffen. "As Chairman, I am delighted to welcome the talented KBRY team to our broadcast family, and we are excited to work together to serve our communities better."