WideOrbit Launches Ad Sales Solution WO Fusion

RADIO ONLINE | Monday, April 17, 2023

WideOrbit

WideOrbit launches WO Fusion, a sales platform that creates a scalable application for broadcast radio and TV, as well as cable and broadcast network sales teams. Using secure, encrypted, browser-based toolsets, WO Fusion is a platform for cross-media, multi-market ad sales supporting alternate audience measurement currencies. At launch, WO Fusion builds upon the company's flagship broadcast TV media sales product, WO Media Sales, to create a cohesive media ecosystem.

WO Fusion presents Sales teams with a single, unified view of all incoming demand, across digital, linear and reach extension buys from both automated and manual channels. In addition, the product supports alternate audience measurement currencies, combined with near real-time campaign performance data, allowing for critical campaign optimization by simplifying the reallocation of spots/impressions and/or budget dollars across media types and markets.

WO Fusion's open architecture is API-based, allowing for comprehensive integrations with linear traffic and digital ad serving platforms to eliminate redundant data entry, prevent errors and create a frictionless billing process. Integrations with leading agency systems further add efficiency by automating workflows between buyers and sellers, allowing sellers to manage the entire sales process from a single tool.

"WO Fusion truly delivers what the industry has been asking for - the ability for a Sales team to plan and sell across multiple media types, in a common audience currency, to deliver outcomes that advertisers want and need," said WideOrbit Founder and CEO Eric Mathewson. "We believe that our growth is limited only by our customers' satisfaction and this product is a culmination of our team's innovation, driven by client feedback and demand."