Cumulus and PickleJar Partner to Create Daily Radio Show
| RADIO ONLINE | Tuesday, April 25, 2023 | 3:45pm CT |
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 PickleJar |
PickleJar, a live entertainment and artist payments platform, and Cumulus Media have partnered to create the daily Country radio program, "PickleJar Up All Night." Hosted by Patrick Thomas, formerly of the "Big D and Bubba Show," the program will feature emerging Country artists, top-charting Country music and entertainment news, with exclusive artist interviews and features.
"PickleJar Up All Night" will air across Cumulus Media's Country stations in 47 U.S. markets, including Nashville, Dallas, and Detroit. The show will air live from the company's WKDF-FM studios in Nashville seven nights a week from midnight-5am ET, and premieres on Friday, May 5.
The PickleJar Artist Spotlight segment will highlight emerging artists each hour, who will also be showcased on the PickleJar Live app and PickleJar+ FAST channel. In addition, artists will appear in-studio to share with Thomas and listeners behind-the-scenes insights into their latest projects, new music, and more.
In addition, "PickleJar Up All Night" will host in-market events, including concert series in partnership with local venues to showcase new music from all corners of the country. Listeners will be able to interact with Patrick and show guests, enter to win contest giveaways, and support local charitable causes through the PickleJar Live app.
"This will be another first for artists and fans of PickleJar," said PickleJar Chief Executive Officer and Co-Founder Jeff James. "PickleJar is growing as a cultural force, and this is a natural extension of our mission to help artists get more exposure. Cumulus Media is an incredible partner that shares in our vision. We are thrilled to be able to bring premium programming to local listeners and music fans around the country."
Cumulus Media Chief Content Officer Brian Philips said, "PickleJar and Cumulus will meet at the intersection of emerging artists and excited live audiences. We'll add to their platform's ambitious array of artist-friendly extensions as we build a live, overnight community of impassioned country fans from coast-to-coast. We'll give rising performers in many parts of America-including those beyond Nashville-a chance to have their music appreciated. We also embrace PickleJar's mission of unifying every touchpoint of the fan's experience and rewarding deserving performers. Country radio will always have a special place in this landscape, and Cumulus is proud to step into the lead with PickleJar."
