VuHaus Group Expands Marketing and Sales Team

RADIO ONLINE | Thursday, April 27, 2023 | 11:32am CT

VuHaus Group hires two new members to its team in marketing and sales capacities. Michelle Conrad is named Marketing Director and Zac Altheimer joins as Sponsorship & Partnership Coordinator, while Michele Tharp moves to Partnership Marketing Consultant. The expansion allows VuHaus Group to meet the demands of an increasing number of stations in the network of public media music discovery outlets that distributes live performance video content via NPR Live Sessions.

Conrad is leading VuHaus Group communications and marketing efforts, as well as coordination and shared management of VuHaus Group's partnerships, campaigns, events, and projects. With over a decade of experience in digital marketing, she's consulted media companies such as Disney, ABC, Nick, Outside and GoPro. Conrad continues as Digital Media Consultant for Paragon where she works with stations in developing, revamping, and amplifying their digital efforts. She began her career in social media analytics with Oracle in Boulder and San Francisco.

Original VuHaus Group member Michele Tharp moves into a Partnership Marketing Consultant role to focus on managing collaborations for the VuHaus Group network, distribution partner NPR Music and identifying potential alliances. Tharp helped launch VuHaus Group in 2015, and has been Marketing and Communications Director for the past eight years. Prior to this, Michele was a Marketing and Digital Consultant for Paragon.

Altheimer is responsible for assisting Chief Operating Officer and Sponsorship Director Chris Kirchner develop and manage VuHaus Group's revenue division. He's spent 20 years in the Triple A and non-comm world, starting at Music Allies where he handled radio marketing for festivals and artist-owned record labels. Altheimer has handled music festival marketing and artist performances, sponsorships, radio promotion and tour marketing for independent artists.

"This is our ideal scenario; we are able to expand our talent base and capabilities so that we can increase services and collaborations with our affiliates, while being a lean and effective organization," said Chris Kirchner. "Everyone, including our original consultants -- Erin Moran at Public Media Co., Erik Langner, and Hannah Eaves -- have all continued to generously provide services, along with VuHaus Group current directors Mike Henry and Mark Abuzzahab. I thank this team, our dedicated board of directors led by Roger LaMay, and our partners at CPB and NPR for their continued support. Long live public media music discovery."