VSiN, Binnie Media Launch Sports Betting Radio Format

RADIO ONLINE | Wednesday, May 24, 2023

VSiN

VSiN, The Sports Betting Network and Binnie Media are teaming up to bring sports betting content to the New Hampshire radio market. The new VSiN Radio 106.3 FM HD2 will deliver sports betting programming 24/7 year-round to the more than 1.5 million people Binnie Media reaches each week in New England and beyond.

"We're thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions," said VSiN founder and CEO Brian Musburger. "New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media's passionate sports audience, especially in Massachusetts, the home state of VSiN's parent company, DraftKings."

With this new 24/7 sports betting format, WFNQ-FM-HD2 delivers news and analysis from some of the industry's most knowledgeable sports betting experts and book makers to inform and entertain the growing number of people betting on sports. In addition to this channel, VSiN's Brent Musburger's Action Updates are set to air twice each weekday on eight sister stations, including:

• WNHW-FM (93.3 The Wolf) Country
• WNNH-FM (99.1 The Bone) Rock
• WLNH-FM (98.3 Frank FM) Classic Hits
• WBYY-FM (98.7 Frank FM) Classic Hits
• WFNQ-FM (106.3 Frank FM) Classic Hits
• WEMJ-AM & W297BS (News Talk 107.3 WEMJ) News/Talk/Sports
• WTPL-FM (News Talk 107.7 WTPL) News/Talk/Sports
• WTSN-AM & W251CF 98.1 (News Talk 98.1 WTSN) News/Talk/Sports

"Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN," said Binnie Media VP of Programming Heath Cole. "Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We're very excited about the opportunity to bring this programming to our listeners."

This addition of a 24/7 VSiN affiliate in the New England area builds on VSiN's momentum in expanding its distribution footprint. Including both long form and Action Updates, VSiN programming is now available on more than 300 stations in 46 states around the country, reaching nearly 90% of the U.S. radio market.