Waymark, Beasley Media Sign AI Deal for Local Radio

RADIO ONLINE | Wednesday, May 24, 2023 | 11:25am CT

Waymark

Waymark, an AI video platform, has signed an agreement with Beasley Media Group to roll out Waymark's generative AI technology across 29 Beasley-owned radio stations in U.S. markets. Waymark's AI-powered video platform enables local businesses to generate high-quality commercials with professional voice-over in five minutes or less. The Waymark partnership gives Beasley the advantage of offering their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising.

The AI-generated technology is currently being used at Beasley-owned stations in Augusta GA, Charlotte, Detroit, Fayetteville NC and Las Vegas. The pact with Beasley Media Group is Waymark's first major step into radio, following recent national video deals with both Spectrum Reach and Gray Television Stations.

With the rise of connected TV and free ad-supported streaming TV channels, this opens a host of new marketing opportunities for local advertisers. Beasley's local sales teams are already using Waymark to win small business clients by providing customized sample creative for CTV and digital opportunities.

"Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms," said Beasley Media Group Vice President of Operations Kevin Rich. "Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message."

Waymark CEO Alex Persky-Stern added, "We're thrilled to expand on our successful partnership with the innovators at Beasley Media Group. There's so much opportunity for local advertisers in CTV and digital video, but until now the barriers have been prohibitive. Together with Beasley, we're able to empower far more companies to get their message out with compelling video creative at rates that work for their business."