Magellan AI Adds Support for Streaming Audio Measurement

RADIO ONLINE | Thursday, June 15, 2023

Magellan AI

Magellan AI, the podcast media planning and measurement platform, has announced support for measuring the performance of streaming audio campaigns alongside podcasts. In the Magellan AI dashboard, advertisers can confirm impression delivery by channel and measure ad performance through custom KPIs in order to optimize their current and future spend:

"Today, podcasts are required components in effective advertising buys but historically have been difficult to measure alongside streaming audio in a meaningful, consolidated way," said Katz Digital EVP of Programmatic, Podcasting, Product & Data David Krulewich. "Magellan AI has simplified and streamlined the measurement process so we can quickly look at our client's entire campaign set up and conveniently optimize to secure the desired results and outcomes for each campaigns' needs."

"We see our advertising clients increasingly moving into multi-channel audio advertising," added Magellan AI CEO and co-founder Cameron Hendrix. "With more ways to buy and sell audio than ever before, we're continuing to grow our platform so you can measure your audio media in one place."

Learn more about Measurement by Magellan AI here.