Triton Digital Announces Acquisition of Manadge

RADIO ONLINE | Tuesday, June 20, 2023 | 11:26am CT

Triton Digital

Triton Digital has acquired Manadge, an advertising intelligence platform that specializes in programmatic advertising. Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real-time via an intuitive analytics platform. Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders.

Integrated with over 60 Supply Side Platforms (SSPs) and ad servers, Manadge offers real-time insights through its interactive business intelligence tools. True to Triton's audience measurement philosophy, Manadge provides agnostic and unbiased reporting that simplifies the recording and tracking of advertising revenues, leveraging UI, with expansive graphics and change alert notifications.

"Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry," said Triton Digital President and CEO John Rosso. "The Manadge platform will enable Triton's publisher, sales house, and demand partners to better analyze advertising data and use Manadge's powerful UI to make data driven decisions for their business."

"At Manadge we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before," added Manadge Founder and CEO Nathan Venezia. "We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyze and track advertising revenue for all audio types."