Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

iHeartMedia Elevates Mike McGuinness to CFO Role
iHeartMedia elevates Executive Vice President of Finance and Deputy Chief Financial Officer Mike McGuinness to Chief Financial Officer, effective January 1, according to an SEC filing released Monday. The move shifts the long-held CFO responsibilities of Rich Bressler, who has carried the title since joining More

Jill Strada Adds PD Role at Miami's 103.5 The Beat
Jill Strada
Jill Strada
iHeartMedia has expanded the responsibilities of Atlanta-based Division Executive Vice President of Programming Jill Strada, announcing she will also serve as Program Director for WMIB (103.5 The Beat) in Miami. Strada shared the news on social media, calling the move a meaningful return to the South More

Veteran Programmer Michelle Matthews Dies at 54
Michelle Matthews
Michelle Matthews
American General Media's Albuquerque cluster is mourning the loss of Operations Manager Michelle Matthews, who passed away Thanksgiving morning following a battle with health issues. She was 54. Matthews joined AGM's Albuquerque group in May, bringing with her decades of programming and leadership More
Advertisement

The Money Pit Radio Show to End After 25-Year Run
The Money Pit
The Money Pit
After more than a quarter-century helping homeowners tackle projects big and small, The Money Pit Radio Show will air its final broadcast the weekend of December 27-28. The syndicated home improvement program, produced by Money Pit Media and Squeaky Door Productions, is concluding its run following the More

Urban One Reports 92% Early Tender in Debt Exchange
Urban One
Urban One
Urban One Inc. says it has received overwhelming early support for its previously announced debt exchange, tender, and subscription offers, with Eligible Holders tendering approximately $450 million of its 7.375% Senior Secured Notes due 2028 as of the early deadline on December 1. More

BFOA Urges Industry Support Ahead of Giving Tuesday
Broadcasters Foundation of America (BFOA)
Broadcasters Foundation of America (BFOA)
With Giving Tuesday set for December 2, the Broadcasters Foundation of America (BFOA) is calling on the radio and television industry to support colleagues facing life-altering hardship. The charity provides financial assistance to broadcast professionals whose lives have been More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement