Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

94.9 The Bull Names Ashley Layfield as Program Director
Ashley Layfield
Ashley Layfield
iHeartMedia Atlanta has announced two leadership additions at Country WUBL (94.9 The Bull), appointing Ashley Layfield as Program Director and Corey Calhoun as afternoon host. "These are two of the most exciting additions we've made to the Bull in recent years," said Jill Strada, Executive Vice President More

RAB Highlights Growing Power of In-Car Media
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB) is spotlighting the continued strength of AM/FM radio in the automotive environment, arguing that advances in connected vehicle technology are making in-car media more engaging, measurable, and valuable for marketers than ever before. In a new thought leadership article More

Complex Named Brand Manager of Live 101.5 in Phoenix
Ben 'Complex' Romero
Ben 'Complex' Romero
Audacy has promoted Ben 'Complex' Romero to Brand Manager of KALV-FM (Live 101.5) in Phoenix. In his new role, Romero will oversee the station's content strategy, talent, operations and branding. He will continue to serve as Brand Manager for KUDL-FM (106.5 The End) and 102.5 KSFM in Sacramento. "We are More
Advertisement

Salem Elevates Young, Reisman to New Leadership Roles
Linnae Young
Linnae Young
Salem Media has announced expanded leadership responsibilities for two longtime executives, promoting Linnae Young (pictured) and Jeff Reisman to corporate leadership positions, effective October 1. Young will assume the role of President of Broadcast Media while continuing to serve as Chief Revenue Officer. More

John Beck Joins Media Services Group as Managing Dir.
John Beck
John Beck
Media Services Group has expanded its brokerage leadership team with the appointment of veteran broadcaster John Beck as Managing Director. Beck brings more than 40 years of experience spanning radio management, ownership, sales, programming, consulting, government relations, industry leadership and More

Urban One Extends CFO Peter Thompson Through 2029
Urban One
Urban One
Urban One has entered into a new employment agreement with Executive Vice President and Chief Financial Officer Peter D. Thompson, extending his tenure with the company through January 6, 2029. The agreement was disclosed in a Form 8-K filing with the Securities and Exchange More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement