Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

Disney, ABC Sue FCC Over Early License Renewals
ABC
ABC
The Walt Disney Co. and ABC have filed a federal lawsuit against the FCC seeking to halt an accelerated license renewal process for eight ABC-owned television stations, alleging the agency is using its regulatory authority to retaliate against the network over its programming and editorial decisions. The More

Aiir Scheduler Adds Automatic Music Log Scheduling
Aiir
Aiir
Aiir has added automatic music log scheduling and exporting to Aiir Scheduler, its web-based music scheduling platform, allowing radio stations to generate and deliver music logs to their playout systems without daily staff intervention. The new functionality enables stations to automatically create and More

The Yacht Club Adds First International Affiliate
The Yacht Club
The Yacht Club
"The Yacht Club with Meredith Marx" is expanding its affiliate roster, adding several U.S. stations along with its first international outlet in the Cayman Islands. Recent additions to the three-hour weekly Yacht Rock program include WEBR Niagara Falls/Buffalo, NY; WGFT Youngstown, OH; WFRT/WKYL More
Advertisement

Cox Urges FCC to Ease Local Radio Ownership Rules
Cox Media Group
Cox Media Group
Cox Media Group is urging the FCC to eliminate or significantly reform its local radio ownership limits, arguing that the regulations no longer reflect the competitive environment facing broadcasters. CMG Radio President Rob Babin, Senior Vice President and Associate General Counsel Alysia Long and More

Alissa Pollack Named President of Mediabase
Alissa Pollack
Alissa Pollack
RCS Worldwide has promoted Alissa Pollack to President of Mediabase, expanding her leadership responsibilities across the music data and analytics company. Pollack will retain her current role as President of Global Music Marketing at iHeartMedia while leading Mediabase's strategic direction, global More

Study: AM/FM Radio Adds Reach Across Media Plans
Cumulus Media | Westwood One
Cumulus Media | Westwood One
AM/FM radio can generate significant incremental audience reach when added to digital, social media and television advertising campaigns, according to an analysis of new data from MRI-Simmons, Edison Research and Nielsen. The findings are examined by Cumulus Media and Westwood One Audio Active Group More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement