Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

Family Life Closes on Acquisition of WOGI-FM for $1M
Family Life Radio
Family Life Radio
Family Life has closed on its previously announced acquisition of Country WOGI-FM (104.3) in Moon Township, PA, and Pittsburgh translator W288BO (105.5) from Forever Media for $1 million. WOGI-FM operates with 13,000 watts and serves the greater Pittsburgh area. The acquisition will More

Holiday Music Connects Radio With Consumers
Katz Radio Group
Katz Radio Group
Holiday music remains an important part of the season for consumers, with 69% listening to seasonal music on AM/FM radio, according to new research from Katz Radio Group. The findings, featured in Katz's latest "Sound Answers," are based on a custom survey conducted in December More

FCC Dismisses 36 LPFM Applications Over Localism
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The FCC's Media Bureau has dismissed 36 applications for new Low Power FM stations connected to broadcaster and organizer Stephen Wade Rathke and the Affiliated Media Foundation Movement (AMFM), finding that the applicants failed to meet the Commission's LPFM localism requirements. The applications, More
Advertisement

Study Finds Host Reads Boost Brand Impact
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new global advertising study finds creator-led ads, including radio and podcast host reads, can produce greater brand impact, particularly when advertisers identify themselves early and use entertaining, emotion-driven creative. The findings come from "The Creator Effectiveness Playbook: How to Build More

Zack Bennett Named Host of Pure American Country
Zack Bennett
Zack Bennett
Pure American Networks has named veteran Nashville broadcaster and producer Zack Bennett permanent host of the nationally syndicated weekly program "Pure American Country" and its daily companion feature, "Pure American Country Radio Minute." Bennett had served as interim host since the death of longtime More

Dana Cortez Show Takes Mornings at Q97.1 Fresno
The Dana Cortez Show with Greg & Dre
The Dana Cortez Show with Greg & Dre
The Dana Cortez Show has added Lotus Communications' KSEQ-FM (Q97.1) in Fresno to its affiliate lineup, taking over morning drive following the retirement of longtime morning team Greg & Dre. Beginning Monday, September 21, Dana Cortez, DJ Automatic and Anthony A. will anchor mornings on Q97.1 through the More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement