Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

Joe LaCroix Named Brand Manager at 105.7 The Fan
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Brand Manager of sports-formatted WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will oversee the station's content strategy, talent development, operations, and branding efforts. "Joe's dedication over the past year has been nothing short of exceptional, More

Hubbard Radio Rebrands as Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard Radio is adopting a new corporate identity, rebranding as "Hubbard - Media That Connects" as the company broadens its focus beyond traditional radio into digital marketing and podcasting. The announcement was made by CEO Ginny Hubbard during a companywide Town Hall meeting. The new branding More

Stacie Bolster Named GSM for JVC Panama City
Stacie Bolster
Stacie Bolster
JVC Broadcasting has named Stacie Bolster as General Sales Manager for its Panama City, FL radio cluster. Bolster joins the company with decades of experience in broadcast advertising, sales leadership, client development, and revenue growth. JVC said her extensive knowledge of the Panama City market and More
Advertisement

Worldwide News Network Launches with NewsCloud
Worldwide News Network
Worldwide News Network
Red Apple Audio Networks has launched its new Worldwide News Network (WWNN), utilizing the NewsCloud newsroom platform developed by Radio.Cloud. The network officially debuted on May 23, with executives citing NewsCloud's cloud-based architecture and rapid deployment capabilities as key factors in the More

AI Search Shift Elevates Importance of Branding
Cumulus Media and Westwood One
Cumulus Media and Westwood One
The rise of Google's AI-powered search results is reducing both organic and paid search traffic, making brand building more important than ever for advertisers, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. In a new blog post, Pierre Bouvard, Chief Insights Officer More

Lonestar Closes on VilleCom Station Acquisition
KSTV-FM/Stephenville-Comanche
KSTV-FM/Stephenville-Comanche
Lonestar Broadcasting Group, LLC has completed its acquisition of the broadcast assets of VilleCom, LLC, adding four stations and two FM translators serving the Stephenville-Comanche in central Texas. The transaction includes AM stations KCOM and KSTV, FM stations KYOX and KSTV-FM, along with two FM More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement