Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

NAB Unveils Redesigned Spot Center for PSA's
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) has launched a redesigned Spot Center, providing local radio and television stations with an improved way to access free public service campaigns from nonprofit organizations. The updated website features a cleaner, more intuitive interface that allows More

Jen Scordo Named Midday Host at WXTU/Philadelphia
Jen Scordo
Jen Scordo
Veteran Philadelphia air talent Jen Scordo is named the new midday host at 92.5 WXTU-FM in Philadelphia. The appointment was announced Friday morning during The Andie Summers Show, with Scordo assuming the role immediately. A familiar voice to WXTU listeners, Scordo had been serving as the Country outlet's More

WATH/Athens Debuts ''Southern Ohio Gold'' Format
WATH-AM/Athens, GA
WATH-AM/Athens, GA
Total Media has rebranded WATH-AM (970/97.3) in Athens, OH, flipping from Sports to Oldies with the launch of "Southern Ohio Gold." The new format debuted Friday, July 10, at 3pm and is programmed by Seaboard Networks CEO Steve Clendenin. The move restores an Oldies format to the More
Advertisement

Brad Elliott Joins 95.1 The Wolf in Abilene
Brad Elliott
Brad Elliott
Veteran personality Brad Elliott has joined Community Broadcast Partners' KABW-FM (95.1 The Wolf) in Abilene, TX. Elliott is well known to Big Country listeners after spending much of his career in the market. He previously worked at crosstown at Townsquare Media Classic Hits KULL (100.7 Kool FM) along with More

FCC, iHeart Reach Deal on Payola Safeguards
Federal Communications Commission
Federal Communications Commission
The FCC has reached a consent decree with iHeartMedia resolving an investigation into the company's compliance with federal payola rules, establishing new reporting, training and disclosure requirements aimed at protecting artists from improper pressure tied to radio airplay and live event appearances. More

Nielsen: Radio Continues to Lead Weekly Reach
Katz Radio Group
Katz Radio Group
Radio continues to deliver the broadest weekly audience of any measured media platform, reaching 87% of U.S. adults each week despite growing media fragmentation, according to Katz Radio Group's latest Sound Answers report highlighting Nielsen Audience Insights data for the first More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement