Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

MLC Media Names Jeffery Liberman Senior Advisor
Jeffery Liberman
Jeffery Liberman
MLC Media has appointed Jeffery Liberman as Senior Advisor, effective May 1, as the company looks to bolster its broadcast operations and expand best practices across its media portfolio. In the role, Liberman will report to MLC Principal Carlos Moncada and collaborate with leadership across the company's More

Rowdies Land Radio Deal with Beasley for 2026
Tampa Bay Rowdies
Tampa Bay Rowdies
The Tampa Bay Rowdies have entered into a new partnership with Beasley Media Group that will make WJBR (Florida Alumni Radio 1100AM) the radio home for all club matches during the 2026 season. Under the agreement, all Rowdies home and away matches from the USL Championship regular More

Layfield Named VP of Programming at iHeart in Louisville
Christopher Layfield
Christopher Layfield
iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats. In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. More
Advertisement

iHeartMedia, Urban One, Entravision Set Q1 Calls
Entravision, iHeartMedia and Urban One
Entravision, iHeartMedia and Urban One
iHeartMedia, Urban One and Entravision have announced upcoming dates for their first-quarter 2026 financial results and investor calls. Entravision will be first to report, with plans to release its Q1 results after market close on May 5, followed by a webinar at 4:30 p.m. ET that will include a More

Jeff Hurley Named SVP of Programming in Philadelphia
Jeff Hurley
Jeff Hurley
iHeartMedia Philadelphia has appointed Jeff Hurley as Senior Vice President of Programming, overseeing a portfolio that includes 105.3 WDAS-FM, WUSL-FM (Power 99), WRFF (ALT 104.5), WIOQ (Q102), WUMR (Rumba 106.1), and Fox Sports The Gambler. In the new role, Hurley will lead programming operations More

iHeartMedia, CitizenSkull Ink Audio Content Deal
iHeartMedia
iHeartMedia
iHeartMedia has entered into a multi-year first-look development agreement with CitizenSkull to create and produce premium scripted audio content, the companies announced. The partnership establishes an ongoing, multi-project relationship focused on elevated genre storytelling, particularly in sci-fi and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement