Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus/Shreveport Implements Massive Water & Food Giveaway


Cumulus Free Water Giveaway
Cumulus Free Water Giveaway

Cumulus Media's Shreveport, LA, stations have stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms' impact, Cumulus Shreveport and its five stations, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants, the effort helped more than 1,000 families in Shreveport-Bossier City.

Cumulus Shreveport Vice President/Market Manager Tish Boden said, "We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution - all within 48 hours of the storm's impact."

Boden noted, "In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community."

Advertisement

Latest Radio Stories

Study: AM/FM Radio Boosts Allergy Brand Performance
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new study from the Cumulus Media | Westwood Audio Active Group found that a national AM/FM radio campaign significantly improved brand awareness, favorability and consumer engagement for a nasal congestion and allergy relief brand, while also highlighting audio's effectiveness in reaching category users. More

Impact Play With Dr. J Joins FCB Faith Radio
Dr. Franceska Jones
Dr. Franceska Jones
FCB Faith Media has added Impact Play with Dr. J, the leadership and community-focused sports program hosted by Dr. Franceska Jones, to its radio and podcast lineup. The show made its debut on FCB Faith Radio on Saturday, July 4, and now airs Saturdays at 8am on WNWV-HD2 (107.3) in Northeast Ohio. It is also More

Beasley Rebrands Augusta CHR as PARTY 98.3
WHHD-FM (PARTY 98.3)/Augusta GA
WHHD-FM (PARTY 98.3)/Augusta GA
Beasley Media Group has rebranded CHR WHHD-FM/Augusta as PARTY 98.3, launching a new identity focused on today's hit music, lifestyle content, promotions and community engagement. The new brand debuted Friday, July 3, at 5pm, replacing the station's previous HD 98.3 identity. The launch began with a More
Advertisement

Katz: Radio Well Positioned for America250 Celebration
Katz Radio Group
Katz Radio Group
Katz Radio Group says America's 250th anniversary presents a unique opportunity for radio broadcasters and advertisers to connect with audiences as the nation prepares for the Semiquincentennial in 2026. In its latest Sound Answers blog, Katz says the anniversary of the signing More

Gomez Blasts FCC's Handling of News Distortion Petition
FCC Commissioner Anna Gomez
FCC Commissioner Anna Gomez
FCC Commissioner Anna Gomez is criticizing the agency's handling of a petition seeking to repeal the Commission's news distortion policy, arguing the matter should have been decided by a vote of the full Commission rather than through an unpublished staff letter. In a delayed dissent released Wednesday, More

Trusty Urges FCC to Strengthen Local Broadcasting
FCC Commissioner Olivia Trusty
FCC Commissioner Olivia Trusty
FCC Commissioner Olivia Trusty called on the Commission to modernize its policies to help local broadcasters compete in today's media marketplace while reaffirming that serving the public interest remains the foundation of every broadcast license. Speaking at the 2026 NAB Show in Las Vegas, Trusty framed More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement