KIIS Becomes 102.7 SWFT (Swift) FM -- Taylor's Version

RADIO ONLINE | Thursday, August 3, 2023 | 12:56pm CT

102.7 SWFT (Swift) FM -- Taylor’s Version

Taylor Swift will be taking over SoFi Stadium for her The Eras Tour on Thursday, August 3 through Wednesday, August 9. As such, iHeartMedia's KIIS-FM/Los Angeles is celebrating with Swifties throughout Southern California by transforming the station to "102.7 SWFT FM - Taylor's Version."

KIIS-FM's re-brand to SWFT FM will include specialized on-air and social content to help fans get hyped for the shows and keep the party going after with Taylor Swift-centric content, breaking news, show reviews and fan engagement including:

• SWFT FM will play at least four Taylor Swift songs every hour every day through August 9.
• "Swift Mix" at noon on August 3 and 4.
• "Swift-Ory Weekend" playing classic Taylor hits August 5 and 6.
• Taylor "Merch Monday" on August 7, where listeners can win Taylor merch all day.
• "Taylor TWOsday" on August 8, where the station will be playing back-to-back Taylor songs all day.
• "After Show SWIFT MIX" from 11 p.m.- midnight after every show.
• Ryan Seacrest will be giving listeners the chance to win one final pair of tickets to Taylor's final show on August 9.