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All Classical Portland to Celebrate 40th Birthday


All Classical Radio
All Classical Radio

All Classical Portland -- an independent, community-focused radio network serving nearly a quarter million listeners in the Pacific Northwest -- celebrates its 40th birthday this month. As part of this milestone, the station is reintroducing itself as All Classical Radio, while unveiling its new logo and visual language in partnership with London-based boutique creative consultancy Hyper Beau.

Since its inception in 1983, All Classical Radio has been dedicated to enriching the cultural landscape of the region by airing classical music and fostering a love for the arts. Over the past four decades, the station has become a beloved institution, serving as a trusted source for classical music enthusiasts, a beacon for community connection and a platform for talented musicians and artists of all ages.

All Classical Radio President and CEO Suzanne Nance shared, "We are honored to be recognized as a leader in public media, for high rankings in listenership as well as our innovative programming on the air and in the community. This brand alignment reflects our flourishing global reach and our welcoming hometown touch, and positions the station to improve its accessibility and visual recognition, especially in the digital media landscape. We remain committed to enhancing lives and breaking down barriers to classical music; welcoming all people and all communities to experience the power of the arts on All Classical. It's the same wonderful station listeners have grown to love over the past four decades, with a new vibrant look."

All Classical Radio celebrates its 40th birthday with a forthcoming comprehensive website redesign, a retrospective exhibit to be displayed at the Oregon Historical Society this fall and a move to its new headquarters at the KOIN Tower in downtown Portland in early 2024.

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