Acast Announces Podscribe as Preferred Attribution Partner

RADIO ONLINE | Thursday, August 17, 2023 | 11:01am CT

Acast

Acast has announced Podscribe as its preferred attribution partner in all markets. This strategic partnership will provide Acast advertisers with attribution services at no additional cost, allowing them to measure and optimize their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.

Podscribe's attribution solutions have earned them a reputation for customer satisfaction amongst some of the biggest brands spending on podcasting including BetterHelp, Athletic Greens and Manscaped. Certified by the IAB, their technology and expertise in podcast analytics will empower Acast advertisers with insights into the performance of their campaigns. Podscribe will also allow Acast's advertisers to measure the effect of podcast show promotion, by tracking subsequential listener behavior.

Podscribe CEO and Founder Pete Birsinger said, "Working with the biggest marketplace in the open podcasting ecosystem is a natural fit for us. Our team's dedication to providing top-notch services that help advertisers make data-driven decisions and maximize their podcast ad investments matches Acast's scale and dominance perfectly."

Acast CEO Ross Adams added, "Podscribe's track record in delivering accurate and insightful attribution solutions - which are certified at the highest level - is exceptional. We also know their approach to customer satisfaction is unmatched in this space. This collaboration reinforces Acast's commitment to offering advertisers the very best impartial tools to succeed in the podcasting space.

As part of this move, Acast also announces that starting from September 1, it will no longer accept new campaigns using Spotify's Ad Analytics. Acast remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry's future.