SiriusXM Unveils Next Generation Platform, Logo

RADIO ONLINE | Wednesday, November 8, 2023

SiriusXM

SiriusXM's has unveiled the new SiriusXM Streaming app, rolling out to subscribers across North America beginning on December 14. Accompanying the app is a refreshed brand platform and the newly-priced Streaming All Access Plan aimed at welcoming in a new generation of SiriusXM listeners.

"The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our Company," said SiriusXM CEO Jennifer Witz. "And this launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in. From can't miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love."

The event also included a first-look at the company's new logo and brand platform, embracing the stars and bringing to life SiriusXM's promise to bring listeners CLOSER. Additionally, SiriusXM unveiled its new mascot, a fresh take on its iconic dog, now playfully named Stella.

The new SiriusXM app, which will begin rolling out in the App Store, Google Play, and on Amazon Fire devices on December 14 with additional platforms and features to come in early 2024, will offer listeners a more personalized, easy-to-use, lean-back streaming experience that puts discovery at the forefront.