Longtime Music & Radio Industry Exec Bill Mayne Dead

RADIO ONLINE | Tuesday, November 28, 2023

Longtime music and radio industry executive and former CRB/CRS Executive Director Bill Mayne has died after a courageous battle with a long-term illness. He was 72. Mayne's career spanned nearly five decades in the music industry, leaving an indelible mark in multiple facets. While his last decade at the helm of CRS stands out, there are two equally remarkable chapters in his half-century journey.

Mayne initially embarked in music as a member of a band before transitioning into radio. His career encompassed on-air and programming roles across diverse formats, including Top 40, Rock and Country. However, it was in the realm of Country radio that he truly found his calling. He launched KASE in Austin and went on to lead KZLA & KLAC in Los Angeles and KSCS & WBAP in Dallas.

The next chapter saw Mayne's remarkable 15-year tenure at Warner Bros./Nashville, where he held various influential roles, from regional to VP of Promotion, eventually becoming Senior VP/General Manager and VP of Promotion.

Mayne's influence extended beyond his radio and label days. He was a devoted member of the CRB Board, eventually becoming Board VP before assuming the role of Executive Director in 2009, holding the position for a remarkable decade and injecting renewed vitality into the organization, which continues to thrive today. In 2019, he received the organization's President's Award and was recognized for the significant contributions he'd made to the radio industry.

Beyond his professional achievements, he was deeply involved in the industry's charitable endeavors. He served as a former board member of the Country Music Association and spent over 35 years on the Academy of Country Music Board of Directors, including roles as Chairman and Chairman of the Board of Lifting Lives, the charitable arm of the ACM.

His legacy also includes co-founding the St. Jude Country Cares for Kids Program, a monumental initiative that has raised over $700 million for St. Jude since its inception in 1989. Additionally, he held the role of National VP for MDA and was a distinguished member of Leadership Music and the Mayor's Nashville Music Council.

Bill Mayne is survived by his loving wife of 46 years, Sallie Mayne, who was his partner throughout his incredible journey. He is also survived by his sons Bryant Mayne and Christopher Mayne, his grandchild, Everleigh Mayne, and mother-in-law Helen Wood.

Donations can be made in Bill Mayne's honor to St. Jude and ACM Lifting Lives.