Paramount Audio and Backyard Ventures Ink Partnership

RADIO ONLINE | Wednesday, February 7, 2024

Paramount Audio

Paramount Audio and Backyard Ventures are partnering up to grow key titles in Paramount Audio's library. Backyard Ventures will be tasked with bringing opportunities for "The Late Show Pod Show with Stephen Colbert," "On Fire with Jeff Probst: The Official Survivor Podcast," "Avatar: Braving the Elements" and "The Official Yellowstone Podcast."

Backyard Ventures has worked with 125 creators across podcasts, YT, and newsletters. Existing brand relationships from those projects are already eager to begin finding ways to work with Paramount Audio's inventory.

Paramount Audio collaborates with leading entertainment brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Paramount Plus with Showtime and others to develop fan-forward podcasts that drive engagement with iconic and beloved franchises. Paramount Audio will continue to handle advertisement sales along with other partners for the remainder of their podcast catalog.

Backyard Ventures Founder Matt Cisneros said, "The Paramount Audio team is a dream to work with and we see a huge opportunity to work in tandem with them to grow their already successful podcast business. Our team is already fans of these TV shows, and that intimate understanding will only translation to brand partnerships that will connect with listeners."