Home Login RADIO ONLINE RSS Facebook
Advertisement

Paramount Audio and Backyard Ventures Ink Partnership


Paramount Audio
Paramount Audio

Paramount Audio and Backyard Ventures are partnering up to grow key titles in Paramount Audio's library. Backyard Ventures will be tasked with bringing opportunities for "The Late Show Pod Show with Stephen Colbert," "On Fire with Jeff Probst: The Official Survivor Podcast," "Avatar: Braving the Elements" and "The Official Yellowstone Podcast."

Backyard Ventures has worked with 125 creators across podcasts, YT, and newsletters. Existing brand relationships from those projects are already eager to begin finding ways to work with Paramount Audio's inventory.

Paramount Audio collaborates with leading entertainment brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Paramount Plus with Showtime and others to develop fan-forward podcasts that drive engagement with iconic and beloved franchises. Paramount Audio will continue to handle advertisement sales along with other partners for the remainder of their podcast catalog.

Backyard Ventures Founder Matt Cisneros said, "The Paramount Audio team is a dream to work with and we see a huge opportunity to work in tandem with them to grow their already successful podcast business. Our team is already fans of these TV shows, and that intimate understanding will only translation to brand partnerships that will connect with listeners."

Advertisement

Latest Radio Stories

Edith Chapin to Step Down as NPR Editor in Chief
Edith Chapin
Edith Chapin
NPR's Edith Chapin will step down from her role as Senior Vice President, Editor in Chief, and acting Chief Content Officer later this year, concluding more than a decade of editorial leadership at the public media organization. Chapin, who joined NPR in 2012 and became Executive Editor in 2015, has More

Local Advertisers Increasing Budgets Despite ROI Doubts
Borrell Associates
Borrell Associates
A new report from Borrell Associates finds that while most local ad buyers intend to increase or maintain their ad budgets this year, many remain unsure if they're spending the right amount - or if their advertising is even working. In a 45-minute webinar presented Tuesday, Borrell unveiled results from More

Country Radio Hall of Fame Induct the Class of 2025
Country Radio Hall of Fame
Country Radio Hall of Fame
The Country Radio Broadcasters honored six radio legends at the 2025 Country Radio Hall of Fame Induction Ceremony, held Monday night at the Virgin Hotel in Nashville. The evening marked a milestone 50th anniversary for the Hall of Fame, celebrating half a century of honoring those More
Advertisement

Legendary Black Sabbath Frontman Ozzy Osbourne Dies at 76
Ozzy Osbourne
Ozzy Osbourne
Ozzy Osbourne, the trailblazing heavy metal singer whose dark vocals helped define a genre and whose eccentric persona made him a household name, has died at the age of 76. His family confirmed the news in a statement Tuesday morning, saying the iconic rocker passed away peacefully, surrounded by loved ones. More

Max Starks Joins Steelers Booth as Color Commentator
Max Starks
Max Starks
iHeartMedia Pittsburgh names two-time Super Bowl champion and former Steelers lineman Max Starks as the new color commentator for the Steelers Audio Network game day broadcasts. Starks, who has been part of the Steelers Audio Network broadcast team since 2021, moves up from his role as sideline analyst to More

iHeartPodcasts to Launch ''By Order of the Faithfuls''
''By Order of the Faithfuls''
''By Order of the Faithfuls''
iHeartPodcasts has announced the upcoming premiere of "By Order of the Faithfuls," a new podcast dedicated to rewatching and dissecting the hit reality series "The Traitors." The show will debut on August 11, and will be available on the iHeartRadio app and all major podcast platforms. Hosted by Traitors More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement