FCC Chairwoman Jessica Rosenworcel Visits WRBJ/Jackson

RADIO ONLINE | Friday, February 9, 2024

FCC Chairwoman Jessica Rosenworcel visits WRBJ/Jackson

Roberts Radio Urban WRBJ-FM/Jackson, MS hosted FCC Chairwoman Jessica Rosenworcel to discuss the FCC's commitment to harnessing innovative technologies to bridge the digital divide. The visit spotlighted WRBJ's testing of groundbreaking technologies to serve minority communities and foster affordable connectivity.

In 2022, WRBJ Radio was selected as one of two stations for an FCC-endorsed pilot to explore the delivery of hyperlocal content, focusing particularly on the community surrounding Jackson State University. This technology enables radio stations to use boosters to broadcast up to three minutes of targeted content within specific areas of a station's broadcast range, improving the delivery of localized weather updates, traffic reports, news and targeted advertisements.

The testing at WRBJ demonstrated the technology's potential to not only extend coverage in areas with traditionally weak signals but also to enhance the station's ratings through geo-targeted programming. WRBJ says this innovation has proven beneficial for hundreds of thousands of listeners, offering them content tailored to their immediate environment without causing interference.

Roberts Broadcasting President owner of WRBJ-FM President Steve Roberts shared, "For years, we faced challenges competing with larger broadcast groups," said Roberts. "During the testing, the technology not only improved our market coverage and revenue but also allowed us to support small businesses in our community by making advertising options more accessible and affordable."

"As the FCC continues to push for advancements in broadcasting technology, the success stories from WRBJ Radio stand as a testament to what the future of radio could hold for minority groups and underserved communities across the nation," added Roberts. "We are grateful for the Chairwoman's visit and support in progressing innovative technologies to meet the diverse needs of our communities."