Select Vendors Form Alliance to Aid Radio Stations

RADIO ONLINE | Thursday, February 22, 2024

Radio Vendor Alliance (RVA)

A select group of the country's radio vendors have come together to provide planning and advisory assistance to small and medium size radio station owners. The Radio Vendor Alliance (RVA) will serve as an advisory for radio station owners and managers looking for service and software partners. The eight charter members of the RVA are RadioFX, Envisionwise, Big Deals Media, Cool Radio Streaming, Rumple, Silverback Advertising, Radio Consulting Services and Frank Gerard Voiceovers.

"The primary objective of the RVA is to provide small and medium size radio station operators confidence that the vendors they are looking for to help elevate their business have been vetted and provide broadcasters with quality assurances," said RadioFX President John Wanzung and a founding member of the RVA.

Members of the RVA provide services, reliable and cost-effective solutions for a variety of radio business challenges. Each vendor has submitted to a review process and their inclusion in the RVA has been based on their proven track record of delivering fair market value services backed by inclusive support.

As a result, RVA offers a network of trusted partners that radio operators can rely on to help them grow and succeed. Overall, RVA's commitment to self-governance and quality assurance makes it a valuable resource for any small or middle-market radio operator looking to improve their operations. Each RVA member is an experienced radio operator who has built a service company in a specific niche.

"The radio vendor landscape can get confusing and station managers need to get the bottom line quickly. The RVA's mission is to provide critical information to owners about the available trusted resources and services of necessary suppliers," said Wanzung. "Once a decision is made, RVA partners work together to assure the client that all systems will coordinate and work together seamlessly."

Companies that form the RVA have developed services in sync to assure broadcasters they are getting applications that work together. For example, Big Deals Media provides new revenue opportunities through a gift certificate marketing program that integrates with Rumple's state of the art CRM program. Cool Radio Streaming's audio streaming platform connects seamlessly to RadioFX mobile apps and Envisionwise's website solutions. The programming and consulting experts at Radio Consulting Services can coordinate imaging with Frank Gerard's world class voice over work and on and on. Nava

"We have been working behind the scenes with each other for the past year aligning our product offerings to coordinate turnkey solutions for radio stations. RVA members provide state of the art technology that works together in unison," said Envisionwise President Jackie Parks. "Clients can rest easy knowing that the RVA independent vendors will assure product compliance across our vast offerings."

The RVA plans on a formal grand opening presence at the 2024 NAB Show in Las Vegas with a sponsorship of the Small and Medium Market Radio Forum (SMMRF) on the event's opening day, Saturday April, 13.