vCreative and Evvnt Announce vTickets Reseller Partnership

RADIO ONLINE | Wednesday, March 27, 2024

vCreative vTickets

vCreative has teamed up with Evvnt, the Events Commerce Platform, to introduce vTickets through a reseller agreement. This partnership unlocks new revenue streams for radio stations by enhancing ticketing and promotions opportunities via a suite of white-label ticketing, marketing, and discovery services.

This collaboration taps into a $16 billion ticketing and promotions industry, unlocking untapped revenue potential for local radio markets. vTickets, running on Evvnt's advanced event marketing platform, equips stations to effortlessly create and promote events, simplify ticket sales, pre-sell merchandise, track performance and reach wider audiences with minimal effort.

This reseller partnership allows vCreative to offer Evvnt's event marketing platform as part of its portfolio of solutions, providing clients with a set of tools to enhance event visibility and engagement. Clients can now streamline event promotion across multiple platforms for maximum impact.

"The decision to partner with Evvnt to bring vTickets to our broadcast clients was an easy one because it aligns with our commitment to delivering innovative solutions that they can capitalize on," said vCreative CEO Mary DelGrande. "Powered by the Evvnt platform, radio stations can effortlessly monetize ticketing and elevate their event marketing strategy for endless revenue potential, all while boosting audience engagement and driving valuable experiences for local communities."

"Radio is in homes, vehicles, and workplaces, making it the ideal channel for listeners to easily access locally ticketed events created by local venues," added Evvnt CEO and Founder Richard Green. "vCreative's reputation and client base are unparalleled in the radio community which creates the perfect partnership to extend our events commerce platform to the broadcasting industry. "

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