Wondery Launches ''Wondery Means Business'' Campaign

RADIO ONLINE | Monday, April 1, 2024

Wondery

Podcast studio Wondery launches "Wondery Means Business," a first of its kind brand and content campaign highlighting some of the studio's most iconic, business-oriented shows including "How I Built This," "The Best One Yet (TBOY)," "Business Wars," "Scamfluencers" and more. Throughout the month of April, listeners can tune-in to new content including an all-new, four-episodic arc of "How I Built This" video series from podcaster and journalist Guy Raz, and a new social-first series, "Side Hustlers," featuring the hosts of TBOY.

Wondery continues to provide business-minded content through accessible and inspiring stories that connect with existing and new audiences. Wondery Means Business content will span Wondery's original and partner shows, limited series and always-on programming, featuring audio, video and social-first content throughout the month of April on Wondery Plus, Amazon Music and everywhere podcasts are available. The dedicated series of "How I Built This" will also be available on Wondery's YouTube channel and the Wondery FAST channel on Freevee.

"Wondery Means Business is our largest brand campaign to date and the start of some exciting, strategic shifts we are making to reach new audiences with our incredible business content," commented Wondery Head of Marketing Blad Norman. "We're expanding on hit shows like How I Built This and The Best One Yet into new formats, while continuing to bring audiences new, binge-worthy episodes of their favorite business-focused programs."