Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

Audio, Video Podcasts Serve Different Listener Needs

Edison Research at SSRS

Audio and video podcasts play complementary roles in consumers' routines, with 70% of monthly podcast consumers reporting that they both listened to audio-only podcasts and watched video podcasts in the past month, according to new research from Edison Research at SSRS, SiriusXM Media and Publicis Media. More

CT40 Sets Holiday Specials With Fitz, Lauren Alaina

Country Top 40 with Fitz

"Country Top 40 with Fitz" and syndication partner Skyview Networks have announced two holiday specials, including a Christmas program co-hosted by country artist Lauren Alaina and a countdown of the biggest country songs of 2026. "Deck the Hits with Lauren and Fitz" will be available for the weekend of More

Fred Jacobs to Step Down as Jacobs Media President

Fred Jacobs

Jacobs Media founder and President Fred Jacobs will step down at the end of 2026, with his brother, Paul Jacobs, succeeding him. Fred will become Chairman and remain involved in research, select client work and other areas of the business. "I've been thinking about this for a couple of years now, and I'm More

Civic Media's IA, IL Station Deals Total $3.3 Million

Civic Media

Civic Media's planned acquisition of 16 radio signals in Iowa and Illinois carries a combined purchase price of $3.3 million, according to asset purchase agreements filed with the FCC. Financial terms were not disclosed when the transactions were announced in October. Under More

Zimmer Names Mike Stern Director of Programming

Mike Stern

Zimmer Communications has named Mike Stern Director of Programming, effective November 16. The veteran programmer joins the company after 13 years as a consultant at Jacobs Media, where his clients included Zimmer for more than a decade. Stern will oversee programming, music and on-air strategy across More

Voiceover Talent Steve 'Zeus' Stewart Dies at 59

Steve ''Zeus'' Stewart

Steve "Zeus" Stewart, a voiceover talent whose work spanned radio imaging, television networks and sports promotions, died October 26 at age 59, according to his obituary. He lived in Little River, SC. A cause of death was not disclosed. Born Steven Curran Stewart in Greensboro, NC, he grew up in Raleigh More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®