Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

CMG Names Jules Riley Atlanta Programming Chief

Jules Riley

Cox Media Group (CMG) has appointed Jules Riley as Director of Operations and Programming for its Atlanta radio cluster, overseeing the programming strategy and daily operations for WSB-FM, WSRV and WALR. In her new role, Riley will oversee content and operational leadership across the stations, working More

Caroline Beasley Inducted Into FAB Hall of Fame

Caroline Beasley

Beasley Media Group CEO Caroline Beasley has been inducted into the 2026 Florida Broadcasters Hall of Fame, one of the industry's highest honors, during the Florida Association of Broadcasters' Annual Conference at The Breakers Resort in Palm Beach, FL. The Hall of Fame recognizes broadcasters whose More

TAB Show Puts Spotlight on Radio Innovation

Texas Association of Broadcasters (TAB)

The Texas Association of Broadcasters (TAB) is placing a renewed focus on radio at its 2026 TAB Show, a two-day conference expected to draw approximately 1,200 broadcasters, engineers, sales professionals and industry leaders to Austin-Round Rock on August 5-6. Billed as one of the most radio-centric TAB More

Florida Broadcasters Announce Leadership Changes

Florida Association of Broadcasters (FAB)

The Florida Association of Broadcasters (FAB) has announced a series of leadership changes, including the appointment of a new Chairman and Chairman-Elect, the addition of an Executive Committee member, and several new members to its Board of Directors. As part of the More

Report: Video Podcasts Deliver Stronger Ad Results

Magellan

Podcast campaigns running on video-enabled shows generated stronger audience response and conversion rates than audio-only podcasts during the first quarter of 2026, according to Magellan AI's latest Podcast Measurement Benchmark Report. The report analyzed podcast advertising campaigns measured by More

BIA Names Michael Guerity VP of Market Intelligence

Michael Guerity

BIA Advisory Services has appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, a newly created leadership post designed to strengthen the company's market forecasting, strategic insights and industry engagement efforts. In the role, Guerity will oversee strategic More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®