Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

RCS Worldwide CEO Philippe Generali to Retire Feb. 28

Philippe Generali

RCS Worldwide announced that President and CEO Philippe Generali will retire effective February 28, concluding a nearly three-decade run that helped shape the company into a global broadcast software leader. Generali will step away from day-to-day duties but remain involved for an additional 12 months as More

Hope Media Group Expands Audio Production Team

Hope Media Group

Hope Media Group has unveiled an expanded vision for its Creative Audio Team, introducing two new Director-level leadership roles as part of a broader strategy to grow its digital footprint, elevate audio storytelling, and strengthen ministry-driven content across broadcast and More

RAB, Nielsen Preview 2026 Audio Measurement Insights

The Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will host Nielsen for the first One Voice for Radio live presentation of 2026, offering an overview of recent audience measurement insights and what lies ahead for the coming year. The session, titled "A Look Back & A Look Ahead," will review a full year of data from More

Group Urges FCC to Pair Ownership Reform With LPFM Relief

FCC

The Low Power FM Advocacy Group is urging the FCC to modernize Low Power FM (LPFM) rules alongside any relaxation of broadcast ownership caps, warning that deregulation without parallel reforms would accelerate the loss of community-based radio service. In Reply Comments filed in the FCC's 2022 More

LABF Names Daniel Finn Director of Philanthropy

Daniel Finn

The Library of American Broadcasting Foundation (LABF) has appointed retired media executive Daniel Finn as its new Director of Philanthropy and Strategic Partnerships, a newly created role focused on expanding fundraising efforts and strengthening industry relationships. In the position, Finn will lead More

Laura Barron-Lopez to MC 35th First Amendment Awards

Laura Barron-Lopez

The RTDNA Foundation announced that award-winning journalist Laura Barron-Lopez will serve as Master of Ceremonies for the 35th annual First Amendment Awards on March 12 at the Watergate Hotel in Washington, DC. The First Amendment Awards recognize individuals and organizations that demonstrate More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®