Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Marketron Updates Its Ad Revenue ROI Calculator


Marketron
Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Advertisement

Latest Radio Stories

Audacy Ups Joe LaCroix at 105.7 The Fan in Baltimore
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Assistant Brand Manager of WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will support the station's content strategy, air talent, operations, and overall branding for the sports outlet. "Joe has been an incredible resource and tremendous help to the More

KUFO Returns as Portland's Rock Authority on 102.9 FM
KUFO-FM Portland OR
KUFO-FM Portland OR
Connoisseur Media has relaunched KUFO on 102.9 FM in Portland, OR bringing a modern, Active Rock outlet back to the market after a 15-year absence. The KUFO brand returns following a run of on-air stunts that sparked local buzz ahead of its official launch at midnight on February 4. More

Spirit FM Camdenton Adds Nybakken as Creative Director
Jaden Nybakken
Jaden Nybakken
Contemporary Christian KCVO (Spirit FM) Camdenton, MO, has named Jaden Nybakken as its new Creative Director and on-air host, effective March 2. A graduate of University of Northwestern - St. Paul, Nybakken brings experience in storytelling and media production. Spirit FM Station Manager Jenn Pooler said More
Advertisement

RVA Sets First CRS Pre-Show Seminar on Radio's Future
CRS 2026
CRS 2026
The Radio Vendor Alliance (RVA) will hold its first-ever seminar, "The Radio Station of the Future: CRS Pre-Show Seminar," on Tuesday, March 17, in Nashville, immediately ahead of the 2026 Country Radio Seminar (CRS). The half-day event, scheduled from 1:45-5pm with breaks, will be moderated by Mike More

NAB Names Joey Martin SVP of Sales Strategy for Events
Joey Martin
Joey Martin
The National Association of Broadcasters (NAB) has named Joey Martin Senior Vice President of Sales Strategy and Enablement for Global Connections and Events (GCE), overseeing sales and revenue generation for NAB Show and NAB Show New York. Martin will report to Karen Chupka, executive vice president of More

TuneIn Expands In-Vehicle Audio With Nissan Partnership
TuneIn
TuneIn
TuneIn has announced a collaboration with Nissan to bring its catalog of radio stations and podcasts to select Nissan and INFINITI vehicles in the United States. Under the agreement, TuneIn will be integrated into vehicles equipped with Google built-in, giving drivers access to live More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us