Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Marketron Updates Its Ad Revenue ROI Calculator


Marketron
Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Advertisement

Latest Radio Stories

KiKi B. Jones Named WAMO Pittsburgh Brand Manager
KiKi B.
KiKi B.
Audacy has elevated KiKi B. Jones to Brand Manager of WAMO 107.3 in Pittsburgh. In her new role, Jones will oversee the station's content strategy, talent, operations and branding while continuing to host middays weekdays from 10am-4pm ET. "I've had the privilege of knowing KiKi for over 10 years and More

Study: Radio Campaign Drove Retail Foot Traffic
Cumulus Media and Westwood One
Cumulus Media and Westwood One
An AM/FM radio advertising campaign for a major retailer generated a 34% lift in foot traffic during a Valentine's Day promotion, according to a new analysis highlighted by the Cumulus Media | Westwood One Audio Active Group. The study, conducted by location analytics firm Placer.ai, examined store More

BFOA Names First Scholarship Fund Recipients
Broadcasters Foundation of America (BFOA)
Broadcasters Foundation of America (BFOA)
The Broadcasters Foundation of America (BFOA) has named Nathaniel Bradley and Inoa Manfredy as the inaugural recipients of its Scholarship Fund, with each receiving $10,000 toward college tuition. The needs-based program was created to support students from broadcast families who are More
Advertisement

SiriusXM Names Sean Gibbons Chief P&T Officer
Sean Gibbons
Sean Gibbons
SiriusXM has promoted Sean Gibbons to Senior Vice President and Chief Product and Technology Officer, overseeing product and technology operations across SiriusXM and Pandora. Gibbons will report to SiriusXM CEO Jennifer Witz and join the company's Executive Leadership Team. His responsibilities include More

1010 WINS Sets 25th Anniversary 9/11 Coverage
Audacy's 1010 WINS in New York will provide extensive live coverage of events marking the 25th anniversary of the September 11 terrorist attacks on Friday. Coverage will begin at 8:30am ET with the annual 9/11 Memorial ceremony. Reporters Juliet Papa and Scott Stanford will More

Nina Blanco Named Mix 100 Denver Morning Host
Nina Blanco
Nina Blanco
KIMN-FM (Mix 100) in Denver has named Nina Blanco as its new morning host, teaming her with Josh Griesemer for "Denver's Morning Show with Nina & Josh," weekdays from 6-10am. According to KSE Radio, the appointment makes Blanco the first Hispanic woman to lead a morning show on a major commercial FM station More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us