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Marketron Updates Its Ad Revenue ROI Calculator


Marketron
Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

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