Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

RAB Announces 2026 Media Career Academies

National Radio Talent System (NRTS)

The Radio Advertising Bureau (RAB) has unveiled its 2026 Media Career Academies, part of the National Radio Talent System (NRTS), aimed at preparing students for careers across broadcast radio, podcasting and digital audio. The academies are designed to provide hands-on training More

NABLF Announces 2026 Service to America Winners

National Association of Broadcasters Leadership Foundation (NABLF)

The National Association of Broadcasters Leadership Foundation (NABLF) has named the recipients of its 2026 Celebration of Service to America Awards, recognizing radio and television stations for their impact in local communities nationwide. Winners will be honored June 9 at The More

Talent Farm Adds Five New 24/7 Formats to Lineup

Talent Farm

Talent Farm has expanded its syndication offerings with the addition of five new 24/7 radio formats, providing affiliates with more options across a range of popular music genres. The new formats -- "The Harbor" (Yacht Rock & Smooth Classics), "The Coast" (Classic Alternative), "The Boombox" (90s/2000s More

Beasley, WideOrbit Demo Live Broadcast Tech at NAB

Beasley Media Group

Beasley Media Group is teaming with WideOrbit to showcase advancements in live broadcasting during the NAB Show in Las Vegas. As part of the activation, Beasley's KCYE-FM (102.7 Coyote Country) will air live broadcasts from the WideOrbit booth inside the Las Vegas Convention Center's More

NAB Show 2026 Focuses on AI, Sports, Creators

NAB Show

The 2026 NAB Show will spotlight major shifts across media, entertainment and technology as the industry moves from experimentation to execution, according to organizers. Scheduled for April 18-22 at the Las Vegas Convention Center, the annual event is expected to bring together more than 1,100 exhibitors More

C4 Energy Campaign Targets Multi-Platform Sports Fans

Audacy Insights

An Audacy Insights report highlights how evolving sports consumption habits are reshaping marketing strategies, as brands increasingly engage fans across multiple platforms beyond traditional game broadcasts. According to the report, today's sports fans interact with content throughout the week-across More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®