Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

CMG Atlanta Promotes Abby Jessen to B98.5 Brand Manager

Abby Jessen

Cox Media Group (CMG) Atlanta has promoted Abby Jessen to Director of Branding and Programming for AC WSB-FM (B98.5) Atlanta, effective immediately. Jessen will oversee the station's programming, brand strategy and audience development while continuing her midday airshift. An Atlanta native and More

Bonneville Denver Ups Nathan Gilbert to Sales Director

Nathan Gilbert

Bonneville Denver has promoted Nathan Gilbert to Director of Sales, effective immediately. Gilbert previously served as General Sales Manager for the cluster, a position he held for the past year. In his new role, Gilbert will oversee Bonneville Denver's sales organization, focusing on strengthening More

WMNF Tampa Names Alex Worthey General Manager

Alex Worthey

WMNF-FM (88.5) Tampa has appointed veteran broadcast and public media executive Alex Worthey as General Manager, effective November 2. His appointment follows a national search conducted by the Nathan B. Stubblefield Foundation Board of Directors. Worthey brings more than 20 years of experience in commercial More

FCC Hears Opposing Views on Radio Ownership Caps

Federal Communications Commission (FCC)

FCC Hears Opposing Views on Radio Ownership Caps The debate over local radio ownership limits continues at the Federal Communications Commission (FCC), with Cumulus Media urging the agency to eliminate the restrictions while two music industry organizations are calling for their retention. In separate ex More

Edison Identifies Top Podcasts for Independent Voters

Edison Research at SSRS

A new analysis from Edison Research at SSRS identifies the podcasts with the highest concentrations of politically Independent listeners, offering advertisers and media buyers insight into which programs are most effective at reaching this audience. Using data from Edison Podcast Metrics, the analysis More

NYPR Names Kimberly Watson Chief Development Officer

New York Public Radio (NYPR)

New York Public Radio (NYPR) has named Kimberly Watson Chief Development Officer, overseeing the organization's development and membership operations. Watson brings more than three decades of fundraising and leadership experience with major arts and cultural institutions. In her More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®