Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

iHeartMedia Names Lainie Fertick Chief Insights Officer

Lainie Fertick

iHeartMedia has promoted Lainie Fertick to the newly created position of Chief Insights Officer, placing her in charge of insights initiatives across the company and adding her to its Strategic Communications (StratCom) leadership team. The appointment was announced in an internal memo from iHeartMedia More

Radio Hall of Fame Inducts Eight in Class of 2026

Radio Hall of Fame

The Radio Hall of Fame welcomed eight new members during its 2026 induction ceremony and dinner Thursday, October 8, at the Fairmont Chicago, Millennium Park, recognizing broadcasters and industry executives whose careers have made significant contributions to radio. The Class of More

Veteran Broadcast Engineer John Bisset Dies at 73

John Bisset

John Bisset, a longtime broadcast engineer, industry educator and author of Radio World's popular "Workbench" column, has died following a period of illness. He was 73, according to Radio World, which reported his passing October 8. Bisset spent 55 years in broadcasting, building a career that included More

Emily Exits WDJX Louisville After Four Years

Emily Mahurin

Emily on the Radio (aka Emily Mahurin) is departing Connoisseur Media's CHR WDJX-FM (99.7 DJX) in Louisville after four years in afternoon drive to pursue a career opportunity outside the radio industry. Mahurin announced her departure in an Instagram post, reflecting on her decision to relocate to More

Benztown Produces Tribute to NFL Legend Mike Ditka

Benztown Tribute to Mike Ditka

Benztown has produced an audio tribute honoring legendary NFL player and coach Mike Ditka, who died Friday, October 9, at age 86. The tribute was voiced by Darren Silva and written and produced by Thomas Green. Ditka, one of professional football's most recognizable personalities, was best known for More

BIA Forecast Sees Radio Digital Growth in 2027

BIA Advisory Services

Local radio advertising revenue is projected to decline in 2027 as political spending subsides, but continued digital growth and opportunities in key advertiser categories offer reasons for optimism, according to BIA Advisory Services. In a post on the Radio Advertising Bureau's (RAB) "This is Radio" More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®