Marketron Updates Its Ad Revenue ROI Calculator

Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

Katz: Radio Well Positioned for America250 Celebration

Katz Radio Group

Katz Radio Group says America's 250th anniversary presents a unique opportunity for radio broadcasters and advertisers to connect with audiences as the nation prepares for the Semiquincentennial in 2026. In its latest Sound Answers blog, Katz says the anniversary of the signing More

Gomez Blasts FCC's Handling of News Distortion Petition

FCC Commissioner Anna Gomez

FCC Commissioner Anna Gomez is criticizing the agency's handling of a petition seeking to repeal the Commission's news distortion policy, arguing the matter should have been decided by a vote of the full Commission rather than through an unpublished staff letter. In a delayed dissent released Wednesday, More

Trusty Urges FCC to Strengthen Local Broadcasting

FCC Commissioner Olivia Trusty

FCC Commissioner Olivia Trusty called on the Commission to modernize its policies to help local broadcasters compete in today's media marketplace while reaffirming that serving the public interest remains the foundation of every broadcast license. Speaking at the 2026 NAB Show in Las Vegas, Trusty framed More

Rock 30 Countdown Marks 26 Years on the Air

LA Lloyd

Compass Media Networks' nationally syndicated Rock 30 Countdown is celebrating its 26th anniversary this weekend, with host LA Lloyd marking more than two decades of delivering the latest rock hits to stations across the country. The anniversary edition airs July 4-5 and commemorates the show's launch in More

Michael Cohen Lands Weekly Show on WABC Radio

Michael Cohen

Michael Cohen, the former personal attorney and longtime adviser to President Donald Trump, is joining WABC Radio with a new weekly talk show that will focus on politics, power and his firsthand experiences at the center of some of the nation's biggest political controversies. When You Know... You Know More

Walnut Media Revives WOW on Omaha's AM 590

Walnut Media

Walnut Media has acquired Sports KXSP-AM (590)/Omaha and will relaunch the station as AM 590 WOW, restoring the legendary WOW call letters to the market while expanding the locally owned company's radio portfolio. The rebrand takes effect July 6, when the 5kW outlet will debut a full-service sports format More

Return to Menu

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates Its Ad Revenue ROI Calculator

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®