Home Login
Subscribe
Subscribe Online Renew Subscription Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS

Marketron Updates Its Ad Revenue ROI Calculator


Marketron
Marketron

Marketron introduced its ROI Calculator in 2022, a free tool to enable media sellers to forecast revenue for radio OTA (over the air) and third-party digital. With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large-size markets. The calculator now has a fresh update with new numbers for 2024 through 2026.

With the ROI Calculator, users input their 2023 revenue numbers to see forecasts. They can also create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.

Marketron updated this calculator to help radio stations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The calculator is available for use here.

Latest Radio Stories

P1 Study: Christmas Fans Favor Later Radio Start
P1 Media Group
P1 Media Group
Christmas classics remain strong listener favorites, but a growing majority would prefer radio stations to wait until Thanksgiving or later before switching to all-holiday programming, according to P1 Media Group's 2026 "America's Top 100 Christmas Songs" study. The nationwide survey, sponsored by More

Entravision Q3 Revenue Jumps 88%, Returns to Profit
Entravision Communications
Entravision Communications
Entravision Communications reported third-quarter net revenue of $226.3 million, up 88% from $120.6 million a year earlier, driven by rapid growth in its advertising technology business and increased political advertising in its Media segment. Net income totaled $19.0 million, or 18 cents per diluted More

Jacobs Media Opens Registration for Techsurvey 2027
Jacobs Media Techsurvey 2027
Jacobs Media Techsurvey 2027
Jacobs Media has opened registration for U.S. and Canadian commercial radio stations to participate in Techsurvey 2027. The annual study will field in January and February, with a registration deadline of Friday, December 18. The survey will examine media habits and technology More

WLAV Adds 'Dave & Chuck the Freak' to Mornings
Dave & Chuck The Freak
Dave & Chuck The Freak
Cumulus Media's Classic Rock WLAV-FM (97 LAV) in Grand Rapids, MI, has added "Dave & Chuck the Freak" to its morning lineup. The Detroit-based syndicated program will air weekdays from 6-10:30am. Originating at Beasley Media Group's WRIF-FM in Detroit and distributed by Key Networks, the show features More

Nashville's 92Q Adds DeDe in the Morning
DeDe in the Morning
DeDe in the Morning
Cumulus Media's WQQK-FM (92Q) in Nashville has added "DeDe in the Morning" to its morning lineup. The nationally syndicated Urban show is hosted by Radio Hall of Famer DeDe McGuire. "I'm so happy to be heard in Nashville on 92Q! It's a blessing to connect with listeners in Music City, share my voice, and More

Glenn Beck Donates $5 Million to Mercury One
Glenn Beck
Glenn Beck
Premiere Networks-syndicated host Glenn Beck announced a personal $5 million donation to Mercury One during the nonprofit's 15th anniversary gala in Irving, TX. The contribution will go to the organization's Maximum Impact Fund, which provides flexible funding for urgent humanitarian needs. According to More

Return to Menu

Advertisement

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us