Marketron Digital Hits Milestone with $400M in Revenue

RADIO ONLINE | Thursday, April 11, 2024 | 4:32pm CT

Marketron

Marketron has announced a digital advertising milestone. The company's third-party digital advertising technology has now processed over $400 million in local digital advertising revenue since the company debuted these capabilities in 2020. The built-for-radio digital platform, Marketron NXT, has become a key component for local media advertising sales. The platform delivers workflows and functionality designed to enable local media sellers.

A key differentiator for NXT is its integration with traffic systems. This functionality allows for digital and airtime campaigns in one proposal, allowing a salesperson to produce a customer-facing proposal in minutes. This proposal converts to an order and goes to the traffic system and demand-side platforms (DSPs) for execution.

Performance reporting filters into a consolidated report, and billing can occur in the same traffic system that is used for the airtime billing, resulting in one invoice. It's an end-to-end workflow with the traffic integration, so customers don't have to double-enter their information for orders, billing or any other related data.

Jimshade Chaudhari said, "It's a testament to our commitment to help radio (or broadcast) customers grow their revenue. Digital advertising now accounts for 21% of radio station revenue, and it's growing. Local media companies can compete with anyone and earn those digital dollars with our product and services. We're proud to be part of their growth trajectory, ensuring they are contenders for any advertiser's digital business."

New stations beginning their third-party digital journey receive training for a seamless implementation. Then, users may enroll in the newly revamped NXT Training Academy, where sales professionals can learn about tactics and increase their digital knowledge. In addition, customers can explore a library of resources through the Marketron Learning Center, receive white-label sales sheets and access award-winning sales enablement content.

SVP of Sales and Head of Revenue Todd Kalman remarked, "Digital advertising is an essential product line for radio stations. Providing them with the best technology, training, coaching and solutions ensures they can thrive in today's local media environment. We've witnessed hundreds of stations launch digital with our products and quickly win the business of local advertisers. It's effective, scalable and simple."