Super Hi-Fi Bolsters Audacy's Streaming Content

RADIO ONLINE | Tuesday, April 16, 2024

Audacy and Super Hi-Fi

Super Hi-Fi, a provider of AI-powered radio services for broadcast and digital media companies, and Audacy ink an enhanced partnership to drive operational innovation and efficiency across Audacy's digital ecosystem. The partnership will streamline Audacy's digital content programming, production and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.

The partnership launched at the NAB show in Las Vegas on April 14, with a live on-air radio station branded "Audacy Innovation Radio: Live From NAB." The station will air on KMXB-HD2 in Las Vegas, utilizing Super Hi-Fi's suite of tools to program rotating formats across the day. Dayparts will be hosted by some of Audacy's best-known national talent, and all talent will use Super Hi-Fi's just-announced Voicetrack Fusion to deliver enhanced quality and efficiency to the station. The playout will be cloud-based, delivered directly to the transmitter via Orban's Optimod 5950: Super Hi-Fi Edition, a technology that Super Hi-Fi debuted at NAB.

"As the nation's second-largest radio broadcaster, we're always integrating cutting-edge technologies into our stack to deliver the best experiences for our 200 Million monthly listeners and more efficiencies to our business," said Audacy CTO Sarah Foss. "This partnership underscores our commitment to building the future of digital Audio, and we're thrilled to see it start coming to fruition."

Audacy also announced that five of its HD Radio stations are transitioning to use Super Hi-Fi's Program Director Radio Operating System, adding new capabilities while lowering operational complexity and costs. Live on-air right now, using Audacy's formula of music programming coupled with localized content, these stations are fortified with Super Hi-Fi's platform and tools. The solution enables Audacy's programmers and staff to spend less time on production and more time on building differentiating content. The five HD stations include WWBX-HD2 in Boston, WLKK-HD2 in Buffalo, KILT-HD2 in Houston, KROQ-HD2 in Los Angeles and KNRK-HD2 in Portland.

"We're excited to work with Audacy as they re-imagine HD radio for their listeners," said Super Hi-Fi CBO John Bolton. "This partnership brings us one step closer to realizing our vision to transform Radio for optimal digital consumption."