iHeartMedia Atlanta Debuts ''The New 96.1 The Beat''

RADIO ONLINE | Tuesday, April 16, 2024 | 11:15am CT

WWPW (96.1 The Beat)/Atlanta

iHeartMedia flips CHR WWPW (Power 96.1) in Atlanta to "96.1 The Beat," the new home for Hip Hop, R&B and the Breakfast Club. The all-new 96.1 The Beat will play artists including Drake, Latto, 21 Savage and Cardi B. The station will also feature Atlanta-based Hip Hop stars like Lil Baby, Offset and Gunna, and throwback ATL Hip Hop icons Outkast, Ludacris and T.I. Following the Breakfast Club, the Beat air staff consists of Angela Yee, Ferrari, JoJo, Kodaq and DJ Scream.

"I am thrilled to announce The Beat Just Got Bigger. 96.1 The Beat is the new home for Hip Hop, R&B and the Breakfast Club/ Heard all over the A-T-L. By switching to a more expansive frequency, we're not just amplifying the sound of Hip Hop and R&B in Atlanta -- we're amplifying the voices and stories of our community reaching even more listeners in Metro Atlanta," said Program Director Vladimir Scott. "This enhanced reach gives our amazing on air talent a larger platform to connect with listeners and celebrate the culture that defines Atlanta."

"Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage," said iHeartMedia Atlanta Metro President Vladimir Scott. "This expansion signifies a powerful connection with the community, and 96.1 The Beat is poised to become the heartbeat of Hip Hop and R&B in Atlanta."