Audacy Launches Audacy Sports Ahead of NFL Draft

RADIO ONLINE | Tuesday, April 23, 2024

Audacy Sports

Audacy is launching Audacy Sports to deliver a selling proposition to the ad-buying marketplace. Aggregating its broadcast, digital and podcast inventory under Audacy Sports unleashes an opportunity for advertisers to connect with some 43 million monthly listeners across the company's sports portfolio. This follows Audacy's recent unveiling of Audacy Podcasts, a move to consolidate its podcast production and go-to-market monetization approach.

"We're thrilled to bring together our unrivaled sports portfolio under Audacy Sports," said Audacy Senior Vice President of Sports Monetization Lee Davis. "Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale -- through our digital and broadcast network platforms or locally, through our owned sports stations -- wherever and whenever they tune into Audacy content."

Audacy Sports is powered by the company's portfolio of 40 owned-and-operated all-Sports stations and affiliates, 160 sports streaming channels on the Audacy app, and its sports podcast network featuring over 600 titles and live events. Audacy Sports also serves as the home to 150 professional and collegiate teams, including play-by-play broadcasts, and produces two national multiplatform sports networks, both distributed in partnership with Westwood One: Infinity Sports Network (formerly known as CBS Sports Radio) with over 300 U.S. affiliates and BetQL Network.

Audacy Sports also serves as the official audio and podcast partner of Major League Baseball, with access to inventory for streaming audio play-by-play in both English and Spanish and official podcasts for the league.

Audacy Sports launches at the NFL Draft in Detroit as the company gears up to provide Draft analysis, expert opinion and behind-the-scenes access for fans. Throughout the week, Audacy Sports will host its own Radio Row with several of its brands, publish a multitude of podcast episodes previewing the Draft and analyzing each round and team results, deliver betting analysis from BetQL Network and host a private concert with Jelly Roll at The Fillmore.