Radio Mercury Awards to Recognize O'Reilly Auto Parts

RADIO ONLINE | Wednesday, April 24, 2024

Radio Mercury Awards

O'Reilly Auto Parts will be recognized as the 2024 Radio Mercury Awards "Radio Marketer of the Year" Award in recognition of the company's longstanding use of radio to empower consumers and build their brand. O'Reilly Auto Parts has made radio central to its marketing activities to reach and engage audiences with impactful creative that resonates and distinguishes the brand from its competitors.

The company's highly recognizable and iconic "Oh Oh Oh O'Reiiiilyyyy Auto Parts... Oww" jingle demonstrates the true power of a sonic identity as an effective tool to capture attention and boost distinctiveness for the brand.

O'Reilly Auto Parts' confidence in radio to drive growth, the brand's hunger for continuous learning and its commitment to the communities it serves are all key factors in its recognition as this year's Radio Marketer of the Year honor.

"O'Reilly Auto Parts continues to be an incredibly valuable partner to the radio industry," noted RAB President and CEO Mike Hulvey, who is also chair of the Radio Creative Fund. "Their ongoing dedication to the use of radio as a lead medium to drive their local business forward is truly a collaborative effort to be celebrated by the entire radio industry."

"Thank you to RAB for recognizing O'Reilly Auto Parts with this incredible award," said O'Reilly Auto Parts VP/Marketing and Advertising Hugo Sanchez. "I'm really proud of our entire marketing team, as well as the more than 90,000 team members across the United States, Mexico and Canada. This award is a testament to the work of all of our team members, who provide excellent customer service each and every day."

The "Radio Marketer of the Year" award will be presented to O'Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City.