SMM/Parkersburg-Marietta Appoints Bob Lawrence as MM

RADIO ONLINE | Tuesday, April 30, 2024

Bob Lawrence

Seven Mountains Media appoints industry veteran Bob Lawrence as the new Market Manager for its cluster in Parkersburg, WV-Marietta, OH, effective Wednesday May 1. He succeeds the retiring Don Staats, who is stepping back from day-to-day operations. Lawrence was most recently General Manager of RAB's National Radio Talent System. In 2020, he moved to Jackson, MS as Market Manager for New South Radio, later adding the Meridian market.

In 2000, Lawrence launched Pinnacle Media Worldwide, serving 15 years as President/CEO of the San Diego-based research firm before being recruited by Saga Communications in 2015, where he spent 5 years as corporate VP of Programming/Content.

Lawrence noted, "I am such a strong believer in the NRTS mission and I'm so grateful to Erica Farber, Mike Hulvey and the entire RAB team. Returning to this market is such a thrill, as I launched my on-air career at WXIL 40 plus years ago. Now, I get to come back at a time when WXIL is one of the 6 stations Seven Mountains Media closed on in January. President and owner Kristin Cantrell is truly the future of this business and has insight and energy beyond anyone I've ever known."

Cantrell added, "Parkersburg holds incredible potential for the future. Bob Lawrence is the right leader to unlock all the opportunities and lead everyone to heights they never thought were possible. We are delighted that Bob is joining Seven Mountains Media."

"We thank Bob for his efforts during his tenure at the National Radio Talent System in helping us to integrate the Radio Talent Institutes into RAB's business as well as evolve the program in making sure it equips students with the skills they need for a future career in radio," said outgoing RAB President and CEO Erica Farber and RAB President and CEO Mike Hulvey. "We are looking forward to the institutes taking place in late spring."