Good Karma Brands' WTLX & WTMJ Adds UW Women's Volleyball
| RADIO ONLINE | Thursday, May 2, 2024 |
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 Good Karma Brands |
Good Karma Brands (GKB) announces WTLX-FM (100.5 ESPN)/Madison and WTMJ/Milwaukee will serve as the new home for University of Wisconsin women's volleyball, beginning in the 2024-2025 season. UW Women's Volleyball completed the 2023 season at No. 3 in the AVCA Poll after a trip to the semifinals in the NCAA Tournament.
"We are proud to introduce broader coverage of Badgers Volleyball and to create additional avenues for audience expansion," said Good Karma Brands founder and CEO Craig Karmazin. "It is an exciting time, and our partnership with UW Athletics will present opportunities for a team that is proven to be best in class both on and off the court."
Market Manager Greg Scalzo added, "We are excited to build off of the already established UW Women's Volleyball brand and enthusiasm surrounding women's sports to deliver the ultimate listening experience for fans."
In addition to broadcasting all Badger Volleyball games, the two GKB stations will carry select matches in Madison and Milwaukee, including a "Lead Her Forward" initiative during the National Girls & Women in Sports Day celebration.
