MARC Radio/Gainesville Appoints Lance Ballance as GSM
| RADIO ONLINE | Thursday, May 2, 2024 |
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 Lance Ballance |
Radio broadcasting veteran Lance Ballance is appointed General Sales Manager of MARC Radio Group for the Gainesville/North Florida market. He'll lead the sales team for MARC's group of stations there. A Florida native, his industry experience includes stations in Los Angeles, Boston, Memphis, Utah and Florida.
Ballance said, "If you follow the industry as I do, you take notice of MARC Radio's emerging reputation as a caring enterprise committed to its people, its advertisers and its listeners - embodying a true local station culture. I've experienced the opposite and wanted to be part of growing that local culture even more, and leading it even further."
"Lance possesses the attributes we sought to bring our company to the next level," said MARC Media CRO Scott Miller. "He's a leader. He coaches his teams with enthusiasm. MARC Radio is growing, and with Lance leading our sales team here in Gainesville, that growth is assured."
