Ad Council Launches Trade Association Advisory Committee

RADIO ONLINE | Tuesday, May 14, 2024 | 10:59am CT

Ad Council

The Ad Council has unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. Coming together in a collaborative environment, members of the newly formed committee will offer insights and perspectives on the challenges and opportunities facing their industries.

"The Ad Council's ability to convene leaders within advertising and across all industries to focus on a shared goal is a testament to the power of collaboration," said Ad Council President and CEO Lisa Sherman. "Our incredible partners at the industry trade associations have been invaluable in helping to create lasting social change and we are thrilled to deepen these relationships with a shared commitment to moving the needle on America's most pressing issues."

Founding companies and members of the Ad Council's Trade Association Advisory Committee include:

• Abby Auerback, EVP and CCO, TVB
• Ajay Durani, Sr. Advisor, Marketing, DPAA
• Stephanie Fierman, CMO, ANA
• Tammy Greenberg, SVP of Business Development, RAB
• Jeff Jan, EVP of Strategy & Growth, OAAA, Chair of the Ad Council's Trade Association Advisory Committee
• Jennifer Jose, SVP of Public Affairs, NAB
• John Koenig, Director, IBAA
• Adrianne Lipscomb, VP of Creative Services, AAF
• Lindsey Loving, Director of Communications, NMA
• Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB
• Ann Rubin, EVP of Marketing Communications & Events, 4A's
• Joy Sims, VP of Strategic Communications, NCTA
• Greg Stuart, CEO, MMA

In support of Mental Health Awareness Month, the committee has announced its first collaborative effort. Beginning in June, the initiative will unite industries and significantly amplify the Ad Council's Love, Your Mind campaign, extending the initiative's mental health resources to those who need them.

"Our collaboration with these esteemed trade groups is vital, strengthening our position in supporting societal issues through the power of our platforms," said OAAA EVP of Strategy & Growth Jeff Jan, who is also Chair of the Ad Council's Trade Association Advisory Committee. "Being appointed as Chair of the Ad Council's Trade Association Advisory Committee is both an honor and a testament to our dedication at OAAA and within the industry at large. As we honor Mental Health Awareness Month and support other impactful Ad Council campaigns over the years, it is inspiring to be at the center of these transformative efforts."

For years, the Ad Council has developed strategic partnerships with individual trade associations to galvanize a specific industry around a singular issue. Partnerships such as TVB's Project Roadblock and OAAA's Child Car Safety Roadblock have significantly impacted the broadcast and out-of-home industries.

During the pandemic, the Ad Council harnessed the collective superpower of all major trade associations to support the COVID-19 Vaccine Education efforts. By uniting the power of these associations, we formed a unified voice that reached millions of people across the country to achieve maximum impact.

More information on the Ad Council's Trade Association Advisory Committee and other committees can be found here.