MINI USA Makes SiriusXM with 360L Standard Equipment

RADIO ONLINE | Wednesday, May 15, 2024

SiriusXM and MINI

MINI USA will add SiriusXM with 360L as standard equipment across the entire lineup of all-new MINI models sold in the U.S. While SiriusXM first expanded across MINI's full lineup in 2022, SiriusXM with 360L's expanded content and personalization offering will now be available in all MINI vehicles, including the new MINI Countryman S ALL4, MINI JCW Countryman ALL4 and MINI Cooper S 2-door arriving at dealers this month. All other MINI models are expected to include SiriusXM with 360L in the coming months.

"MINI is the quintessential premium small car, offering the latest technologies and innovations in our new MINI family of vehicles arriving at showrooms now," said MINI USA Department Head, Marketing, Product and Strategy Patrick McKenna. "That is why we're pleased to offer the best in-car entertainment available with SiriusXM 360L as standard equipment across our entire model line."

"MINI offers an incredibly entertaining and "fun-to-drive" experience for both driver and passengers and we are very excited to enhance that experience, delivering our most advanced and driver-centric audio entertainment platform across their entire model lineup on their impressive, all-new OLED display," said SiriusXM Senior Vice President and General Manager of Automotive Partnerships Gail Berger. "MINI drivers can now enjoy even more of the SiriusXM content they love and a more personalized listening offering."