Imaging Voice Rachel McGrath Featured in Free Webinar

RADIO ONLINE | Monday, June 10, 2024 | 4:00pm CT

Rachel McGrath

Benztown and P1 Media Group will host a free webinar on Thursday, June 13 for radio professionals around the globe, entitled "Getting the Most From Your Station Imaging Voice," a free 40-minute webinar hosted by Benztown CEO Andreas Sannemann and P1 Media Group Partner Ken Benson. The webinar features one of the world's top radio imaging voices Rachel McGrath.

A Chicago native, McGrath started her radio career as a promotions intern for WLUP-FM (97.9 The Loop) and quickly realized that being a vocieover talent and producer was her true calling. In 2012, after years working as Imaging and Commercial Production Director for iHeartMedia in Atlanta, she signed with Atlas Talent Agency and transitioned to full time VO. McGrath's tenure in radio gave her something treasured - her intuitive ability to know exactly what PDs and Imaging Directors want the second she sees the copy.

In Thursday's webinar, McGrath will share her insights, tips, and tricks for getting the most from your station's imaging voice, including:

• The importance of copywriting to effective station imaging.
• How AI will change how she approaches station imaging and how it will affect how stations work with VO talent.
• Her practical advice and tips for those who are interested in moving into voiceover as a career, for those just starting out, and for those wishing to grow their VO careers.
• Her nonconformist view on giving your station voice direction and why it works.
• What does the ideal relationship between the Program Director and VO talent look like?
• How she's overcome challenges in building her VO career, especially as a woman in a male-dominated field.
• Her personal favorite stations for imaging and what those stations are doing right.

Register here to receive a link with webinar information.