Coleman Insights Launches FACT USA National Music Tests

RADIO ONLINE | Monday, June 17, 2024

FACT USA

Media research firm Coleman Insights debuts its FACT USA national music tests for the mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock and R&B formats. It's now available to radio stations, streaming services and other users, and results for all seven formats will be ready in time for implementation prior to this year's Fall radio ratings period.

Coleman Insights President Warren Kurtzman explained, "Everyone who programs music should have access to high-quality research, regardless of budget. With FACT USA, we're able to offer data and insights about music tastes at an affordable price point."

Every FACT USA study will use a national sample that reflects each format's respective target audience. Subscribers will have access to summary reports detailing each study's findings and song-by-song data will be delivered via The Analyst software is from Cornerstone Research, allowing programmers to sort by various measures including demographics and geography. Additionally, FACT USA will include EraGuide, Coleman Insights' metric that helps align the data to a station or platform's strategy.

For radio stations, FACT USA subscriptions are capped at $5,000 per station, with lower prices for stations in smaller markets. Subscription packages are also available for national platforms. For an additional fee, subscribers may opt for a Coleman consulting package that includes a two-hour sorting session, and pre- and post-sort Music Monitor Analyses to ensure alignment between the music strategy and its song-by-song execution.