Bustos Media Files Apps for Geo-Targeting in Seattle
| RADIO ONLINE | Friday, June 21, 2024 | 5:59pm CT |
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 Bustos Media |
Bustos Media Holdings has filed applications to deploy ZoneCasting technology from GeoBroadcast Solutions (GBS) for its stations KTZM and KDDS in the greater Seattle metro. If approved, Seattle (#12) becomes the largest market to deploy the technology. Geo-Targeting will enable KTZM and KDDS to deliver more local content and advertisements to two underserved Hispanic areas in Aberdeen and Centralia.
"We fully support the option for stations to voluntarily adopt geo-targeting technology. This will allow us to better serve our diverse Hispanic communities in distant embedded markets within the greater Seattle metro," said President and CEO Amador Bustos.
"With the implementation of ZoneCasting, the Bustos Media stations will achieve a similar level of geo-targeting that has long been available with digital and streaming services, enhancing their competitiveness in the advertising landscape," said a GBS spokesperson.
