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Beasley Media Adds SPECai Across All Stations & Markets


Beasley Media and SEPCai
Beasley Media and SEPCai

ENCO Systems, Benztown and Compass Media Networks have entered into an agreement with Beasley Media to provide their SPECai product to Beasley's local advertising executives companywide. The deal will bring the AI-powered spec spot creator to all 59 stations in 11 U.S. markets, including Augusta GA, Boston, Charlotte, Detroit, Fayetteville NC, Fort Myers FL, Las Vegas, Philadelphia and Tampa. SPECai uses AI technology to generate fully produced spec spots in English and Spanish, including regional accents.

"We are very excited to be among the early users of SPECai," said Beasley Media CEO Caroline Beasley. "The technology is a game-changing tool for our sales teams to quickly and easily produce great-sounding spec spots for clients in minutes that don't sound AI-generated, making them very compelling for advertisers. It's amazing technology for our industry."

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