Hubbard Radio Appoints John Goforth as VP/GM of Podcasts

RADIO ONLINE | Monday, August 5, 2024 | 7:30pm CT

John Goforth

Hubbard Radio appoints John Goforth as Vice President/General Manager of Podcasts. Goforth, a veteran expert in broadcast and podcast sales and content strategy. Most recently, he served as Chief Revenue Officer for Magellan AI, where he spearheaded sales strategy and business development. His industry experience includes leadership roles at HowStuffWorks, iHeartPodcasts, Midroll Media and CBS Radio.

In his new role, Goforth will collaborate closely with local Hubbard Radio markets to enhance sales strategies for existing podcasts. And as part of the Hubbard Radio corporate team, he will create new podcast initiatives and strategic partnerships, to build an even more robust podcast network.

"We fully understand and embrace the evolution in our business from radio to audio," said Hubbard Radio EVP/Chief Financial Officer Dave Bestler. "We are creating must-hear content in all eight of our Hubbard Radio markets, and listeners are increasingly accessing our content on-demand. John will help expand our podcast offerings, while growing revenue with the podcasts we already have."

Goforth stated, "I couldn't be more excited to join the amazing team at Hubbard and help grow their already impressive portfolio. It's thrilling to be at the intersection of local and national in the podcast space. As we've seen in other channels, cracking the code on local is the key to explosive growth."

Hubbard Radio President/CEO Ginny Hubbard commented, "The minute I met with John, I knew he was the right person to lead this important initiative. Hubbard Broadcasting has been creating engaging audio for over 100 years. We are proud of our heritage but are also embracing the next century as listening evolves to include digital and on-demand platforms. John's background in sales leadership, strategy, and analytics makes him the perfect leader to work with our local markets."

Goforth will be based in Chicago and will begin his new role on August 5.